The Film Daily (1919)

Saturday, June 21, 1919 DAILY KINOGRAMS INSPECT STUDENT SAILORS— Lieut. Gov. Channing Cox and his party make an official visit tin train ship Nantucket in the Harbor of Boston, Mass. PORTLAND'S ROSE FESTIVAL — Oregon City holds brilliant flower fete, dedicated to the soldiers, sailors and marines who fought in great Avar. AUCTION FORT WASHINGTON — Historic around where Continental army fought, part of the James Gordon Bennett estate, is sold for $1,790,000. HARVARD CLASS DAY MEET— Graduates of all classes from 1865 down to date {rather for their annual exercises and frivolities at the Sadium. WHERE THE PELICANS NEST— Kino grams cameraman goes adventuring on desert isle off the coast of Mexico in quest of breeding grounds for sea fowl. TO ENFORCE PEACE TERMS— Armies of the allies in the occupied areas of Germany prepare to move forward in new advances to back up treaty demands. ALL THE ALLIES SALUTE MARINE — Paris crowds watch big American Marine receive impromptu honors at hands of various members of the Allied forces. PREPARE TO RECEIVE BRITISH AIR SHIP — American navy experts at Mineola prepare field for reception of the big British dirigible C-34 soon to make cross Atlantic voyage. DISTRIBUTED BY WORLD PICTURES Henaberry Directing Fairbanks Corporal Joseph Henaberry, with an honorable discharge from' the United States Army tucked in his coat pocket, returned some time ago to Douglas Fairbanks Studios in Hollywood and assumed command of the production squad. Henaberry, it will be remembered, created the part of Lincoln in the "Birth of a Nation," assisted D. W. Griffith in producing "Intolerance" and directed Fairbanks in "The Man from Panned Post," "Say Young Fellow" and "Swat the Kaiser," the propaganda film which Fairbanks made for the Second Liberty Loan Drive. Territory Sold on "Yankee Doodle" Sol L. Lesser reports the following territory sold on "Yankee Doodle In Berlin": Western Pennsylvania, First Natl. Exhibitors Exchange; New Jersey, First Natl. Exhibitors Exchange; Ohio, Masterpiece Film Attractions; Texas, Arkansas, Oklahoma, True Film Co.; California, Nevada, Arizona, All Star Features Dist.; Washington, Oregon, Idaho, Montana, De Luxe Feature Film Co.; Colorado, Utah, Wyoming, New Mexico, Orson Adams; Michigan, Diclil & Mowat; Indiana, Doll-Van Film Corp.; Upper New York State, Gardiner Syndicate; Iowa and Nebraska, F. A. F. Enterprises. Several Exchange Buyers are negotiating for foreign rights, but no deal has been closed up to the present time. Title Changed Commodore J. Stuart Blackton has changed the title of his newest production from "Moonshine" to "Moonshine and Shadows," chiefly because of the fact that the title of "Moonshine" has already been used. !eleasi 'late and plans of distribution not determined. Putting It Over Here is how a brother exhib itor put his show over. Send along your ideas. Let the other fellow know how you cleaned «p. Grand Island, Neb. — S. A. Hayman got over 5,000 of the town population of 13,000 to see "Daddy Long Legs" by clever advertising. His campaign included one idea that was a novelty here. This was the sending of telegrams. Hayman worked out his plan in collusion with the manager of the Western Union. Mary Pickford came to the Lyda on Sunday afternoon for six days. In the morning, Sunday, about 100 people in the city received telegrams announcing the fact she was to be here and stating the title of her picture and the period of her stay. Each telegram cost Hayman just 29 cents. Yet he figured' it was cheap at the price. He knew that the addressee would have to sign for the message and therefore would read it. He picked his people well, so that each message would be fairly sure of reaching about five persons. His first response came in the form of a personal call at his office Sunday noon from Perry Black, local manager for a large manufacturing concern in New York. Black had received one of the telegrams. "Fine little old idea, Steve," acclaimed Black. -"You know, that tele-gram about scared the daylights out of me. I was sound asleep at 9 o'clock this morning when the messenger boy rang. By the time I had signed for the message I was wide awake and wondering what could be the trouble. After I read it I sizzled for about two minutes. Yet it was a nifty idea and I appreciate the value of good advertising." On the day before the picture was to be screened here, Hayman ran a half-page advertisement in the local daily, while about a week before he opened his campaign with a reprint of Wid's review of "Daddy Long Legs" nearly at column long. This reader was the longest ever tried in the picture business here and stood in the center of the page devoted strictly to local news so no reader of local news had a chance to overlook it. In addition to the two ads mentioned, Hayman ran a string of locals daily — small readers interspersed through the brevities where the home folks might stumble onto them in the hunt for items about John or Jane. /br^ac/O)/ Make your patrons feel that your theater is the standard by which they can measure quality. — Harold B. Franklin, Shea's Hippodrome, Buffalo. Some Crowd Off to St. Louis Convention — More Going Monday The local film industry will be barren of many well known figures during the next week. Everybody that's anybody will be at St. Louis, attending the convention of the M. P. E. of America, the gathering which is expected by Peter J. Schaefer and Frank Rembusch to get all the exhibitors lined up once and for all to pull together. Some say it can't be done, but — well, next week will tell the tale. At all events, a big crowd of New Yorker's will go. Several have planned to leave today and others will be making the getaway Sunday and Monday. All will 'De equipped with lightweight suits particularly, and their own individual plans to aid the exhibitor. This includes exchange managers and sales managers. Who's going? Too many to mention. Go to St. Louis and see for yourself. Incidentally you'll find a special issue daily, during the convention, of Wid's, published right on the grounds. Another Contest United Picture Theaters is so pleased with the spirit of rivalry stimulated among its sales force by the previous contest that another has been started effective June 15. Platinum watches will be given to the force showing the best result. Winners of the previous contest to be announced shorly. Doraldina in Feature Doraldina the dancer, will appear in "The Cave Woman" produced by Pyramid Picture Corp. E. Lanning Masters, Inc., will release it as a special. Doraldina appears as a South Sea Isle girl. Rights Syracuse, N. Y. — The Dooley Exchange, Inc., has secured the exclusive right to handle the five five-reel Western comedy drama photoplays, featuring Shorty Hamilton, in that territory. Keefe to Make Comedies W. E. Keefe, formerly of the Griffith forces, who tried to secure Lady Diana Manners for pictures, will, according to Los Angeles reports, produce a series of comedies. "The Wayfarer" D. W. Griffith is quoted saying that this will be the title of the production to be made at the Methodist Centenary. "Griff" will make the production. Hazza's Idea The following telegram was received in New York yesterday: "Allen's article in Wid's, June 9, misleading, as circuit still operating. Allen's bought 50 per cent, interest only in First National. John Hazza, Empress Theater, Edmonton, Alberta. Barker with Farrar Reginald Barker, Goldwyn dir tor, has again signed up with t organization, and is to direct Gei dine Farrar in her next picture. Proctor to Attend Convention Ralph O. Proctor, Assistant G eral Manager of United Arti; leaves for St. Louis today, and be there during the Convention. One of the chief purposes of Pr tor's visit is to introduce Harry Buckley, recently appointed Ss Manager of United Artists' Kan City Distributing Depot, to the 1 hibitors of the Kansas City Te'rrit': who will be present at the Conv tion. Another Association Los Angeles. — The Los Angt Actors' Asso. has been formed motion picture people for the 1 terment and protection of film pi ers. Membership in the club aire; exceeds 100, including some of most prominent artists on screen . At a board of directors meeting the temporary quarters of the c; 6408 Hollywood Boulevard, recei the following new members w admitted: Spottiswoode Aitl Gertrude Short, Ruth King, Lee 1 Antrim Short, Jack Livings! Laura Winston, Eunice Moore, ( Stockdale, Alfred Hollingswo John Lancaster, George F. Hei dez, Harry Van Meter, George ] Daniel, Lewis Short and Mrs. Geo Herandez. Harry Garson's Next Productiot "The Hushed Hour" starring Blanche Sweet, has tin most unusual cast and the mosi unusual lobby display. KRATJS MFG. CO. 220 West 42nd St., N. T. 17th Floor COMPLETE LINE OF Supplies and Equipmnet for STUDIO and THEATREll National and Speer Carbon! MAZDA LAMPS CHARLES F. CAMPBEij AL. HENDRICKSON 1 A W Ol -t Cf M j Charge d'Affairs 1 * « . J 1 SI Ol., Ill THE BEST PICTURE to make money Must have a perfect develops negative REX LABORATORY (INC.) ha* developed Harry Keeper's nefi tiven Ask him and then phon Tremont 1995 for full particular!