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Tait4s\
DAILY
Sunday, June 22, 1919
Good Enough to Make Considerable Fuss Over
Box Office Analysis for the Exhibitor
Ethel Clayton in
"Men, Women and Money"
Paramount
This one is worth making a bit of a fuss over — and there's quite enough advertising possibilities to do it with. Of course, of first importance is Ethel Clayton. Her pictures lately have been going over pretty well, and with her latest she will undoubtedly make a hit with her followers, although some may be just a bit displeased at seeing her in the type of story screened.
The exhibitor who caters to a family trade must consider that, too. There is nothing in the film offensive or vulgar, as such, but the fact is that the picture lives up to its title in a large sense — that is, it gets over that a man is willing to pay a money price for the woman who in return is willing to give her virtue.
Cosmo Hamilton has gained a wide reputation as a writer of "spicy" fiction, and this tale is typically Cosmo Hamilton. He is very well known to readers of magazines like Snappy Stories and a few other of the same sort, and using his name in the billing will undoubtedly help bring in admissions. Especially play up his name if you are catering to a big city crowd. Downtown audiences generally are the sort that can appreciate this type of picture, and it is very good transient stuff. In neighborhood houses the fact that it teaches a moral will sugar-coat some of the very sophisticated ends.
Use all the stills you can get on this one. A lobby display that will show off the artistry of some of the interiors ought surely to attract a few admissions.
The cast includes several well-known names besides that of the star— Irving Cummings, Lew Cody, Winifred Greenwood, and others, and mention of their presence in the film might help.
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Keep a place on your schedule
for
"THE YELLOW EEL"
starring winsome
ALICE MANN
Supported by a strong cast
A picture crowded with love and mystery, with a background of secret service action that will grip and enthuse the motion picture public and crowd your theatre
Now in production. Distribution plans will be announced later. For further information, address:
McCLUKE PRODUCTIONS
Berkeley Building New York
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