Year book of motion pictures (1929)

Record Details:

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streets. These are taken for several days preceding run of the picture. The paper plays them up as the city's prettiest daughters. A theater party is given to the girls whose photos are published. LOBBIES HEARTS Feature hearts in lobby to bring out the "love" atmosphere. The hearts are large, cut out from beaverboard. Thej should be about six feet in length, and carry stills and attractive copy on the feature. Two of these hearts are placed on easels at either side of lobby approach. Another can suspend from the center of marquee. The fourth should be placed in center of lobby on another easel. SILK CHEMISE Use on feature showing a boudoir scene. A week in advance of showing display a silk chemise in lobby without any mention of what it is all about. Patrons surmise that someone has lost it while shopping, and that the management hung it up to be identiiied and claimed. A few days before the opening a card is hung alongside, announcing that it is similar to the one worn by the star in the coming attraction. A suitable still ties this up. ANIMATED CUTOUT Make a cutout from 24-sheet of a feature showing a girl in ballet costume. Fix up "kicking" leg so that it moves up and down on a peg. Have a clock-work mechanism operate the "ballet dance." Any theater employee mechanically inclined can easily make this simple device. BATH SCENE Use on a sex feature, preferably one that shows a bath scene. Place a screen at side of lobby, with the head and shoulders of the female star showing above. Across her shoulders is thrown a bath towel. A silk stocking hangs over screen. OPEN FAN Good lobby flash. Make a large open fan out of beaverboard. Paint it in bright colors, with a display of electric lights of various colors around the outer edges. These lights are connected to a marquee flasher. Two feet in front of the fan display place a large cutout from a 24-sheet and illuminate it with colored baby spot. Here is a very effective lobby for a picture with strong love theme CANDY KISSES Have confectioner supply candy kisses, to be used on advance publicity. Girl in lobby passes these out to patrons. Each candy contains a neat tag reading: "Two Delights. This candy kiss |r°rn (name of confectioner), and (star) in (pic THEATER FRONTS MIRROR SIGN A sign for day and night advertising to be laced on theater front. Cut out letters of picture title and back them up with frames. Small mirrors are fastened on letters and a spot light is placed on outer end of marquee. When the spotlight is thrown on "mirrored" sign, practically the same effect as electric lights is obtained. The mirrors cost about 40 cents a dozen and the entire sign will not cost over $7. BANNER OF TENNIS NET An effective banner to hang across street in front of theater can be secured at slight expense through use of tennis netting. The title of the picture is cut out of the 24-sheet, and the letters strung separately. CARNIVAL NIGHT On Parisian picture, or one with a carnival setting, use the "Carnival Night," the front of house being decorated in the carnival spirit. String Japanese lanterns under marquee, with 75 watt colored globes. Throw serpentine paper from roof to marquee, and from marquee to lobby cards Two flood lights attached to flasher throw light oii decorations. With the help of high school students, a carnival parade can be engineered, those appearing in costume being admitted free BALLY HOOS STREET CAR BILLBOARD Secure permission from the street car company to use one of their older cars to place 24 sheet stands on the sides and run car over several lines leading in and out of the city. if you do not wish to use large billboards use panels on side with cutouts from the one and three sheets pasted on windows to resemble people. Give these hthos a coal of glycerine so that at night when lights are lit in car the effect will be more striking. Some musical instrument playing inside car, will create greater attention. GIPSY GIRLS Several girls in gipsy costume. They carry boxes full of envelopes. On the envelopes is printed: "This contains the answer to your ctream." Inside the envelope a card reads: "Yout dream means that you should see (name of picture and theater)." "FOR MEN ONLY" Place a girl on the main thoroughfare in attractive costume, tied up with picture if possible. She carries a small box on a ribbon over her shoulder. From this she passes out small envelopes on which is printed : "For Men Only." The insert slip reads: "13e sure and take HER to see 'picture, theater, etc.). It's the kind of picture all women adore." Use this on picture with the love •'•.-rr-.c This stunt arouses the curiosity of girls and women, as only men are handed the envelopes. TIE-UPS BETTER FILMiS COMMITTEE Where there is a local Better Films Committee, a good tie-up can be used on a special feature. Have the Committee mail to their friends special postcards carrying endorsement copy of the picture. Give a special preview screening to the Committee. As the various members personally sign the cards they mail, this publicity carries weight. BOOK TIE-UP Tie up for window display with book or drug store selling the books on which picture is based. Theater furnishes the display card making the tie-up with the picture, and also a quantity of stills. Store will give larger display if exhibitor will give store some kind of return display in form of notice in program, slide on screen or mention on lobby card that the books can be purchased at said store. Display a few of the books on a table or in a case in the lobby, with a descriptive card. PERFUME BOTTLES Arrange with a perfume manufacturer for supplying small sample bottles of his product. On these place small neat tag reading: "(Star's name) in (name of picture) is as sweet as (name of perfume)." LUCKY NUMBER PHOTO Tie-up with local merchant on a lucky number stunt in connection with distribution of photos of the star. Each photo bears a different number. The reverse side of photo contains an announcement of contest. Copy reads: "firing your photo with number to the (theater) on (date). If your number is the lucky one flashed on the screen you will receive a season pass to the theater." WINDOW DISPLAYS PEEP-HOLE TO AROUSE INTEREST Have the window of a vacant store completely whitewashed, except for the space for a small announcement card. This contains just sufficient copy to arouse curiosity and cause passers-by to look through peep-hole in the center of the window. Inside is seen a large painting of the star, a cutout, or any other display that will prove attractive on the picture. OLD PHOTOS Several films have been materially boosted by a collection of old daguerreotypes used as a window display tying up with some feature of the film. BOOK DISPLAY On any feature adapted from a popular novel, you can readily tie in with book and drug stores by securing window in empty store near theater and filling it with copies of the novel. Have card in window listing names of stores where the book is for sale. 779