Year book of motion pictures (1929)

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Capitol Ttxatrt Craftex is preferred by planners of the modern theatres. ... It makes possible striking effects that create atmosphere and attract business. . . . Better still, this beauty and distinctiveness is permanent — requiring a minimum of decorative maintenance — hence economical ...CRAFTEX COMPANY, Boston, Mass. CRAFTEX What JOHN EBERSON, Architect, Master of Theatre Design, says of Craftex I am a Craftex man through and through. In the Avalon Theatre, Chicago . . . my decorator is elated with the unusual Persian plastic effects obtained Considering that we had to apply Craftex pretty heavily in order to work it finger and palm fashion, these textures — when finished — stand up remarkably well, took the tinting remarkably promptly and have given us a play of light and shadows in a manner never before achieved with any other decorative compo JOHN EBERSON (signed) Archittct — E B E ft S O N ^ RECONSTRUCTION and RE-EQUIPMENT 936