Year book of motion pictures (1929)

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A Royal Seat for his Excellency "The American Citizen" OUT with the Old, and IN with the New Without Interrupting Business AMERICAN SEATING CO. CHAIRS SERVICE The Two Essentials Is Your Theatre Beautiful? This is an age of color! Never before has color so dominated all activities and products. Tapestry shingles on the roof ! Hrilliant draperies in the home and "color in the kitchen" is the slogan of the merchants. How do your chairs respond to this demand? Are they old, dull colored wooden hacks? Why not replace them with new chairs upholstered in beautiful mohair plush or tapestry and in this manner get the color your auditorium needs? When the sidewalks in front of your house do not feel the impatient tread of many feet awaiting opportunity to fill and refill your theatre to overflowing, then you should consider replacing antiquated seating of obsolete design and discomfort. Bring back to your theatre the patronage that is leaving for newer chairs of greater comfort provided by the theatre down the street." Get the facts. It costs nothing to find out. Is Your Theatre Comfortable? We are living in a luxurious age ! The home of the worker is filled with more comforts than the millionaire's home of forty years ago. Overstuffed furniture in the home, cushioned comfort in the automobile! Everybody from the children to Grandad is seat conscious as never before. Is your theatre comfortably seated? Your patrons are entitled to comfort and will go where they can find it. Inspect your seating equipment — subject yourself to the effects of its construction and appearance in the same way it affects your patrons. When it provides completely for your bodily comfort and satisfies your sense of artistic propriety, then in a like manner your patrons are influenced. It may be turning them away to seek elsewhere the comforts they want and are entitled to find in your house. Investigate reseating and see what possibilities it holds for you THE AMERICAN SEATING COMPANY 14 East Jackson Boulevard, Chicago New York— 640— 119 W. 40th St. Philadelphia— 121 1—L. Chestnut St 1 E-^-E B E R. S O N ^-4 RE-CONSTRUCTION and RE-EQUIPMENT