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hung, there remains but very little of masking in scenery desired to give the average moving picture theater the proper setting fori its screen and horn apparatus.
The modern scenic set calls for the services of the drapery shop more than for the services of the scenic studio paint bridge.
DECORATING:
The old theater was usually too sober in scheme and lacked color. Color in a theater one might think unnecessary, but if you analyze the situation closely as an exhibitor and watch the public's taste you will learn its value.
Moving picture decoration has a great deal to do with the presentation of a film and, while it might be difficult for one to realize it at first, the reactions on the minds of the audience after sitting for a time in almost complete darkness must be considered.
We believe that the development of the so-called "atmospheric effect" in moving picture auditoriums was a very fine idea. While the treatment of certain auditoriums offers difficulties insofar as academic architecture is concerned, from the viewpoint of the decorator the atmospheric style may be called ingenious. From the standpoint of the exhibitor, it is ideal.
"One of the slickest installations'*
EBERSON
Pipe organ music gives your theatre personality.
JX the new Palace Theatre, Marion, Ohio, designed by Mr. John Eberson and owned by the Young-Wolf Corporation, a Page Unit Organ was installed — the third in their several fine theatres.
The Page is recommended highly for its superb performance, both by Mr. Eberson and Mr. V. U. Young, owner — and by numerous theatres throughout the country.
Your Invsstig at ion is invitid
THE PAGE ORGAN COMPANY
Exterior of fine new Palace Theatre, Marion, Ohio, owned by the Young-Wolf Corporation.
Interior of the Palace. Beauti'fully designed by Mr. John Eber
s — E BE RSO N ^
RE-CONSTRUCTION and RE-EQUIPMENT
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