Year book of motion pictures (1950)

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DID IT FIRST In the beginning . . . there was Du Mont. Yes, Du Mont did it first — built the first network between its New York station WABD and its Washington station WTTG. Now the Du Mont Television Network contains 54 stations from coast to coast. GETS ’EM ALL As for coverage, Du Mont (jets 'em all — 09% of the nation’s television receivers are within reach of the Du Mont signal. (And don’t forget that Du Mont signals arc just as good as anybody’s.) T CONCENTRATES With no vested interest in other media, Du Mont concentrates — gives its undivided attention to television. Du Mont believes in television — with a young-minded singleness of purpose that bodes the best for sponsors. CUTS THE COST Du Mont continuous program research pioneers the way to larger audiences, smaller budgets. Du Mont cuts the cost of television — labors to deliver more viewers per dollar. And that’s only part of the reason why — You ’ll got more out of television with the TELEVISION NETWORK The Nation’s Window on the World A DIVISION OF THE ALLEN B. DU MONT LABORATORIES, INC. 515 Madison Avenue, New York 22, N. Y. Copyright 1950, Allen B. Du Mont Laboratories, Inc.