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flDUSIRy SIflTISIICS
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By CHESTER B. BAHN and WINFIELD ANDRUS
Editor, THE FILM DAILY News Editor, THE FILM DAILY
Capital Invested in the U. S. Film Industry (estimated) 12,922,600,000
Breakdown: Studios, $141,000,000: Distribution, $25,600,000: Theaters, ineluding Drive-ins, $2,740,000,000; Non-Theatrical, including Television. $16,000,000.
Number of People Employed in the U. S. Theatrical Film Industry
(estimated) 210,000
Breakdown: Production, 17.500; Distribution. 12,500; Exhibition. 180.000. f
Total Industry Payroll (estimated) $ 487,870,000
Breakdown: Production in Hollywood. $240,000,000: Production Outside of Hollywood, $10,000,000: Distribution, $36,450,000; Exhibition, $201,420,000. '
World Gross of American Motion Pictures (estimated) 52,220,500,000
Breakdown: United States. $1,320,000,000; Foreign Markets, $900,500,000.
Total Film Theaters in the World 95,155
Seating Capacity 43,908,788
Breakdown of World Film Theaters:
Seating Seating Area Theaters Capacity Area Theaters Capacity
Africa 1.331 831.200 South America . 5.182 3.038,830
Asia 6.794 4.171.200 Oceania 2.270 1,689,026
Europe 54.708 18.757.851 United States . . 19.796 12.384.150
North America . 5.074 3,036.521
U. S. 1950 Film Remittances from Abroad (estimated) S 120,000,000
Film Industry Expenditures for U. S. Advertising in 1950 (estimated). ... ? 66,750,000
Breakdown: Newspapers. $50,000,000: Radio-Television, $12,000,000: Magazines, $3,000,000; Accessories and Direct Mail, $1,250,000; Outdoor, $500,000.
Number of Ads Placed Daily in Various U. S. Media (estimated) . 15,700
Annual Industry Expenditures for Insurance in the U. S. (estimated). ... ยง 51,250,000 Estimated Annual Consumption of Raw Stock by U. S. Film IndustryFeet 2,000.000,000
Value of 1950 Exports of Film and Equipment S 24,155,221
Comparable 1949 Total $ 24,844,203
Breakdown:
1950 1949 Linear Feet Dollars Linear Feet Dollars
(Rawstock) :
35-mm. Positive 186.456.609 2,618,876 242,128,171 3,142,401
35-mm. Negative 52.876.018 1.695,725 50,508.615 1,702,082
16-mm. Positive 37,367.453 537.482 32,176.686 452.995
16-mm. Negative 38.464.000 1.015.233 37.283.519 890.029
8-mm. Positive 506.572 32.931 845,981 .53,973
8-mm, Negative 4 986.423 338.909 3,964.489 300.336
Total 320.657,075 0,239,156 366,907,461 6.541,816
Exposed or Developed Motion Picture Feature Films:
35 mm. Negative features .... 9.802,241 621.198 11.038.059 541.703 16-mm. Negative features 1,887,195 90,7.39 2,694,681 137,7^1
36 mm. Positive features 245.954.832 6.901.263 240,361.529 7.026,.339
16-mm. Positive features .... 23,956,900 702,754 29,580,184 842,963
Total 271,601,228 8,315,954 283,674,453 8,548,716
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