The film daily year book of motion pictures (1951)

★ ★★★★★★★INDUSTRY STATISTICS ★★★★★★★★ U. S. Film Theaters Gross in 1950 (Exclusive of Federal and State Admission Taxes) (estimated) U. S. Film Theaters Gross Since 1933 (estimated): $1,350,000,000 $1,546,000,000 $1,565,000,000 $1,560,000,000 $1,285,000,000 1944: $1,185,000,000 Average Weekly Attendance of U. S. Film Theaters in 1950 (estimated) Average Weekly Attendance of U. S. Film Theaters Since 1922 (revised estimates): (10% of motion picture theater attendance is by those from 5 to 11 years of age; 20% by those between 12 and 17: 35% by those between 18 and 30; 20% by those from 31 to 45. and 15% by those over 45). 1949: 1948: 1947: 1946: 1945: 1943: $1,170,000,000 1942: $1,025,000,000 1941: $1,113,840,000 1940: $1,002,560,000 1939: $1,016,600,000 1938: $1,016,600,000 1937 1936 1935 1934 1933 $1,052,480,000 $1,144,000,000 $ 988.400.000 $ 837.200.000 $ 717.600.000 1949. 70 million 1948, 90 million 1947. 90 million 1946. 90 million 1945. 85 million 1944. 85 million 1943. 85 million 1942. 85 million 1941, 85 million 1940, 80 million 1939, 85 million 1938, 85 million 1937, 88 million 1936. 88 million 1935, 80 million 1934, 70 million 1933, 60 million 1932. 60 million 1931, 75 million 1930, 90 million 1929, 80 million 1928, 65 million 1927, 57 million 1926, 50 million 1925, 46 million 1924, 46 million 1923, 43 million 1922, 40 million U. S, General Admission Tax Receipts in 1950 (Approximately 75 per cent of this tax, from which amounts collected from night clubs, cabarets, dance halls, etc., has been eliminated, is derived from theaters) U. S. General Admission Receipts Since 1930: 1949, $377,911,424 1942. $140,372,271 1948, $383,307,447 1941. $ 87.819.000 1947. $386,789,738 1940, $ 43.483.372 1946. $385,950,164 1939. $ 19,876,312 1945. $384,701,811 1938. $ 19.661.337 1944. $308,116,534 1937. $ 20.974.031 1943. $168,746,625 1936, $ 18,457,482 Average U. S. Film Theater Admission Price in 1950 (estimated) Average U. S. Tax on Theater Admissions in 1950 (estimated) . Average Total Admission Cost in 1950 (estimated) Average U. S. Theater Admission Cost Since 1933 (estimated): 1935. $ 16.406.021 1934, $ 15.243.342 1933. $ 14.097.910 $ 9,295.617 $ 2.474.531 $ 3.544.554 1932. 1931. 1930. Year Admission Tax Total Year Admission Tax Total 8e 46c 1941 . 25.2e 1948 . . .. 33.110 7.0c 40.11c 1940 . 24.1c 7.0c 40.4c 1939 . . 23c 1946 . . . 33.3c 7.0c 40.3c 1938 . . 23c 1945 . . . 29.1c 6.1c 35.2c 1937 . . 23c 1944 . . . 26.8c 4.9c 31.7c 1936 . 25c 1943 . . . 26.5c 2.9c 29.4c 1935 . . 24c •942 . . . . 24.6c 2.7c 27.3c 1934 . 1933 . 23c 23c Number of U. S. Theaters Showing Double Features Note: Of this total, 30 per cent follow a consistent duals policy, 29 per cent play both doubles and singles as the occasion dictates. Territorial high for duals is the Northeast's 72 per cent; territorial low. the South's 28 per cent. Estimated Total 1950 Concession Sales at Motion Picture Theaters Note: Ninety-seven per cent of U. S. theaters sell candy: 95 per cent sell popcorn; 79 per cent sell soft drinks; 53 per cent sell chewing gum. and 49 per cent sell ice cream. Eight.y-si.\ per cent sell their refreshments from confection stands: 47 per cent utilize coin machines, either as a sole sales medium or to supplement stand sales. Best i-evenue producer among merchandise sold is popcorn. Refreshment businesses are operated by 63 per cent of theaters, with stands or coin machines in .38 per cent tui'iied over to conressionaii'es. Largest Percentage of Adult Admissions for Any Single Hour of the Day (This Maximum Occurs from 7:50 p. m. to 8:30 p. m.) Number of U. S. Film Theaters Playing Advertising Films Approximate Number of First-Run Theaters in 95 Cities of Over 100,000 Population $1,320,000,000 60,000,000 5 347,390,759 44 cents 8.8 cents 52.8 cents 12,796 505 000,000 65% 14,000 450 ★***************************** 90