Year book of motion pictures (1951)

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ampere reduction in the maximum current rating. The unit package and the five-unit case are conspicuously labelled with the word "Victory" and indicate the current rating of 65 amperes for the 8mra-7mm trim and 45 amperes for the 7mm6mm trim. National Distribution Aims Reached by Lorraine-Carbons J^ORKAINE-CARBONS, INC., reports it has achieved the national distribution goal set at the beginning of 1950. For 1951 the company is concerned with maintaining a constant flow of carbons to theaters. The percentage of available carbons of all sizes has been increased considerably for 1951. This increase will help prevent a shortage of projection carbons, according to the firm. Besides increasing product availability in 1951, Lorraine-Carbons says it "will continue to strengthen the effectiveness of its distribution areas and remain constantly vigilant in maintaining unequalled quality that insures top projection witli economy." LENSES Bausch & Lomb Expands Super Cinephore Series J^ECENTLY TWO LENSES were added to the Super Cinephor series to make the Bausch & Lomb line of projection lenses even more complete. The new Super Cinephor "16" is a projection lens for 16mm motion picture projectors. This f/1.6, 2" lens is reputedly the only professional lens made for 16mm projectors today. It gives clear, flat sparkling images over the entire field of view, and it fits all sound projectors with the standard 1 3/l6" diameter barrel. In addition, It is available as an f/1.9 lens for Bell & Howell projectors. The lens combinations of the Super Cinephor "16" are permanently sealed in proper alignment in the one-piece, anodized aluminum barrel. Dirt or moisture cannot get in. It is only necessary to keep the exterior surfaces of the front and back lenses clean. The second addition to the Super Cinephor series is the long focus, f/2.0 Super Cinephor, which is designed to give the long-throw houses and drive-in theaters super-brilliant projection. On any projection equipment which will take a four-inch lens, it is estimated this big fellow will put 44 to 110 percent more light on the screen, with proportionately better images. Focal lengths range from 5^" through 7" for a total of eight lenses. Lens elements, six of them, are securely mounted in proper alignment in a onepiece, anodized aluminum barrel. Quantities are in regular production. Kollmorgen Capitalizes on Demand for Better Lenses JN 1950 SALE of the Kollmorgen Optical Corp.'s high quality Snaplite projection lenses reached a new high. Since 1945 the firm noticed an ever-growing demand for better-grade lenses. This demand reached such proportions in 19 50 that it has been decided to discontinue the manufacture of the Series I quarter-size Snaplite lenses and to concentrate on producing Series II and Super Snaplite. It was the first complete year in which Kollmorgen's new 4" diameter Super Snaplite, in sizes from 5" to 7" focal length with speed of F/1.9, was distributed. With this new line it was possible to supply the fast Super Snaplite in all focal lengths from 2" to and including 7". Prior to that time it was impossible to supply lenses with the F/1.9 speed above 4^" focal length. However, the projector manufacturers in 1950 made lens holders capable of accommodating lenses with a barrel diameter of 4". It was thus possible to supply Super Snaplites for indoor theaters having long throws and for drive-ins with large screens and long throws. Other factors that contributed to the record were the excellent cooperation of Kollmorgen dealers, the advertising campaign in which was stressed the importance of good projection, and the apparent realization that lenses are really the heart of the projection system. Because of the ban on new theaters the demand for projection lenses is expected by the firm to taper off. Controls have been imposed on the use of aluminum, which is used exclusively for lens mounts. "We are, however, confident that our Snaplite lenses will be available in reasonable quantities in 1951," says the firm. It warns that "delays in shipment, due to priority orders, can be expected in 1951." Theater owners are advised to "anticipate their requirements as much as possible." Projection Optics' Plans For New Products Shelved President Fred E. Aufhauser of Projection Optics Co., Rochester, N. Y., reports that "all of our plans for new products for the motion picture industries have been shelved due to the fact that our company is slowlv but surely going all-over to war production" and that "with material shortages as they are, we are unable to fill many present commitments which we have." "We will, however," he adds, "continue to produce our present line of Superlite lenses, which have been improved, and we will continue to improve them as we develop new ideas." SIGNS Adler Markets "Sectionad" Changeable Letter Display y^DLER Silhouette Letter Co.. is now offering the new low-cost "Sectionad" changeable letter display which combines a strong, rigid, reinforced baked-enamel or porcelain-enamel steel background with its "third dimension" plastic or cast aluminum letters held on Underwriters-approved stainless steel letter bars. Sections build up displays of any convenient height or length for drive-in theaters and their approach boards, commercial displays, etc. The new 17" "Lok-Lip" safety letters, two 639