Year book of motion pictures (1951)

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tone "third dimension" plastic, are self-locking on the frames, cannot fall off or blow off, yet are changed easily. All Adler "third dimension" plastic letters are described as tough and strong, with integrally molded supporting means. They come in permanent red, green and blue colors and arc used interchangeably with the cast aluminum letters on the same frames. "Third dimension" cast aluminum letters are furnished in all popular sizes from 4" to 37" and in many color combina Wagner Starts Production Of Steel Panel Assembly ''AGNER SIGN SERVICE of Chicago began the production of its steel panel assembly in 1 9 50. With this new item a letter carrying background of either porcelain-enameled steel or baked enamel can be easily and economically erected for use on small drive-in theaters or for directional use away from any theater. These panels are die stamped in large quantities in units of five feet and are therefore the most economical steel backgrounds that can be produced, it is said. Wagner also began the production of the wind-proof slotted letter. With this new slot letters are easily and speedily changed and yet cannot be disturbed by the elements short of a hurricane. As for 1951, the firm's present concern is to obtain sufficient material to fill its orders, and no new devices are contemplated. Poblocki Compiles Book Of 21 Drive-in Signs ELABORATE BOOK of 21 drive-in signs was compiled by Poblocki and Sons so that the drive-in theater owner could select a sign according to his taste and pocketbook. This handy book, available upon request, proved of immeasurable value, and signs were made for the smallest to the largest drive-in circuits in the country, ranging from New Jersey to New Mexico. This was one of the outstanding contributions in service to theater men during the past year as it pointed the way to the right kind of sign at the best price for all sizes of drive-in theaters. CURTAIN CONTROLS Automatic Curtails Plans To Introduce New Items ^ECAUSE of the national emergency. Automatic Devices Co. has curtailed plans for introduction to the trade of several new items. In the meantime emphasis is being placed on the improvement of existing ADC products. The quality of operating cord, one of the most integral parts of any stage curtain track installation, has been given special attention, and the company announces that it is now furnishing with all tracks and controls "the finest sash and bell cord obtain able in the world" at no extra cost to the user A new ADC catalog is now available to the trade. It provides information about its products in such a way that a novice can easily learn how to install an ADC track or control with verv little difficulty. Also made available are reprints of the ADC brochure included in the 1951 Sweet's File Architectural. Compact and complete, this brochure includes vital information about the company's products and can be easily carried in the pocket. Automatic expects to be able to maintain immediate delivery on all of its equipmen. COIN CHANGERS "The 52" Newcomer to Line of Coinometer Corp. ^OINOMETER CORP. placed on the market a new coin changer known as "The 5 2." The machine assertedly offers an "improved method of roll-out coin delivery." Time-saving, accurac" economy, speed and attractiveness are some of the advantages claimed for it. The latest Coin ometer, which is distributed by the Ballantyn. Co. of Omaha, is guaranteed for three years. THEATER FRONTS Poblocki Designs Complete Front for Small Houses pOR THE BENEFIT of small-town theaters Poblocki and Sons designed a complete front including marquee, sign, poster cases, box office TICKET General Register Experiences One of Its Best Periods ENERAL REGISTER CORP. chalked up one of the best years of its existence. Its work with the theater industry did not involve the marketing or inventing of any new equipment rs such. For the first time since the war, however, it did have its equipment line rounded out to a point where it could service theater circuits as well as individual theaters with control systems and porcelain front on an erected or FOB Milwaukee basis. This made it possible for the smalltown operator to acquire the same kind of a front as the big-town house only on a smaller scale. TAKERS rather than particular pieces of equipment. Its greatest volume was enjoyed with a system employing an Automaticket Register, of either zho electric or trigger action model, in the Box Office, and an Automaticket doorman control, eithe in the form of a stub rod box or an Automaticket chopper, at the point of collection. The two con trol po'nts, that is, the point of sale and the point of collection, are properly recorded with the c two pieces of equipment so as to furnish the 640