The film daily year book of motion pictures (1932)

PRINTED MATTER — Election Stuff In states in which registration is required before the regular vote can be cast, managers can get cards up in usually inaccessible locations by tying in to the registration days with such copy as "If you do not register, you cannot vote. Register (give dates) and then see" — and finish off with the shows to be offered on those dates. If contact is made with the political leaders, it may be possible to have these adopted as the official cards, which will render the announcement still further useful. Making it from another angle, it is also possible to contact the politicians to print your copy on the official tack cards; particularly if you suggest some novel stunt to be used, such as helping them get up a float or a street bally. But play evens and give your aid to all parties. □ — Program Idea Here is a cuckoo for those theaters Issuing a monthly program. To insure that it will not be thrown away, select a picture toward the end of the month that does not look as promising as the others. Give a free admission with each paid ticket on this picture, provided the program is presented. It not only keeps the program where it can be consulted for the entire month, but it two-for-ones a probable poor night into a better one. □ — Coupons for Tickets A new angle for tie-in with merchants. You sell the stores coupons to be given with purchases, each store paying for its own coupons, but only on those presented at the box office. They cost the merchant 3 1/3 cents, and are redeemable at the theater for tickets. It takes three for a kid, seven for a student and ten for an adult ticket. Merchants make a noise in their advertising and plug the house shows in ads and windows. Only one store in each line is permitted in on the deal. Merchandise prizes will help this idea along. □ — Serial Plug To introduce a new serial, have throwaways distributed in the schools. The printed matter shows an outline sketch of the hero, an Indian head, or any other idea that gets over the atmosphere of the serial. The children are to fill in with crayon coloring, and the best receive prizes. Through the educational board, this may be worked in as a class lesson .in the lower grades. — Getting Transients There is money to be made from those spending their vacations in the smaller towns and resorts. If you happen to be located in such a spot, make arrangements with all boarding house keepers and hotels to supply you with names of expected guests. Prepare a brief card of welcome, which awaits them on their arrival, enclosing a program of your attractions. These cards should be sent through the mail. □ — Home Printing Few small house managers realize that they can cut down costs on printing to match their income. For mailing matter, use a hektograph, which costs about $2.50. It turns out postal card heralds at the cost of a little time and about two cents worth of inks. With several colors, you can turn out a two and three-color job at one impression. Using government postal cards cuts out the cost of stock and also permits mailing under the one cent rate instead of the two cents required for private cards. □ — Juvenile Help A good gag for small town theaters, which enlists the cooperation of the school kids. Start cutting out all the portraits of the stars you play as well as scenes from coming pictures. When you are about to play any of these, distribute them to the children to paste on the covers of their school blank books. The children display their latest pictures to the others and form a sort of circulating advertisement, both in school and at home. It only takes a little time, and keeps alive the juvenile interest. Keep a jar of paste handy to facilitate the mounting of the pictures. □ — Bicycle Cards A variation on the spare tire auto card. Have cards printed up on your coming attraction to fit the irregular triangle of a bicycle frame. By arrangement with the circulation department of your newspaper, have these cards placed on the bikes of the carriers used for distribution. □ — Program Names In order to make sure that your programs are read, a good stunt is to print in it the names of five persons to whom free admission 697