Year book of motion pictures (1934)

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Comfort IN THE SPOTLIGHT [0 one thing you can do for your box office receipts can have a more immediate and PERMANENT effect than reseating with comfort— putting COMFORT in the spotlight. Of course, folks come in to see your program; but they prefer to see it in an atmosphere of luxury and refinement where they can rest, relax, completely forget themselves and concentrate their interest on the entertainment offered. With an increase in the nation's leisure hours and business well on the way to better days, it's just good management to prepare for a bigger share of the entertainment dollars to be spent in your locality. Call in a Heywood-Wakefield seating engineer for his advice and suggestions on reseating and increasing seating capacity. He will be glad to be helpful, and will not place you under obligation in the least. HEYWOODWAKEFIELD Theatre Seating SALES OFFICES: Baltimore, Md.; Boston, Mass.; Buffalo, N. Y.; Los Angeles, Calif.; New York, N. Y.; Philadelphia, Pa.; Cleveland, Ohio; Richmond, Va.; Tampa, Fla.; Pittsburgh, Pa.; Savannah, Ga.; Raleigh, N. C; Houston, Texas; St. Louis, Mo.; Birmingham, Ala.; Minneapolis, Minn.; Indianapolis, Ind.; New Orleans, La.; Oklahoma City. Okla.; San Francisco, Calif.; Seattle Wash.; Chicago, III.; Spokane, Wash.; Portland, Ore.; Denver, Colo. 906