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HISTORY MAKERS OF 1937
• EARLE W. HAMMONS •
• JOSEPH M. SCHENCK •
The trade, and other varieties of winds blew benevolently for the chairman of the board of Educational Pictures, Inc.; the president of Educational Productions, Inc.; the president ofEducational Films Corp. o f America; the President of Educational Studios, Inc.;
and the president and assistant treasurer of Canadian Educational Films, Ltd. In other words, all was very well with Earle Mammons. Even on the Sound, for he brought his trim "Four Winds." home in first place in the Indian Harbor Yacht Club's International One-Design Class race. Later, he put the sails in the locker and advocated more shows per day in nation's film houses. Policy would, he claimed, add appreciably to b.o. take.
Linotype operators, who looked forward at the beginning of '37 to a surcease from tapping out with their keys this solon's name, were disappointed, figuring as they did that the proposed and protracted GB deal was cold. It was. But J. M. was really just getting
warmed up. Right off the reel he started the annum by proposing the UA Circuit recapitalization plan; predicted in advance the successful termination of the friction twixt actors and producers; set his cap to have more and better product made in England; appointed Lou Wertheimer as his executive aide, and stated that 20th-Fox gross was up slightly by five or six million dollars. Observed that a 25 per cent admish jump was very possible, but stemming rising negative costs impossible. Also declared his company to be without plans re radio shows.
• EDWARD L. ALPERSON •
When asked point blank whether dual program's should be eliminated, he retorted, equally point blank, that they will, if as and when some new form of entertainment is presented to the public that will give filmgoers at least two and a half hours of entertainment at a nominal admission price. No new form appeared on the horizon. Later, pointed out that the experience of GN six months after delivery of its first release was vindication of the indie unit production system. In July he was re-elected president. When the report was circulated that Associated British Film Distributors intended to aid in financing GN production, chief Alperson spiked the rumor quickly.
• DR. HERBERT KALMUS •
Throughout 193 7, Dr. Kalmus and his Technicolor cohorts were in brisk demand by both the American e n d o f the industry and the biz across the waves. Hollywood called upon him to turn out an unprecedented number of features in color, and you can ditto the British pix makers. Company's new lab in England got under way; and the Doctor himself in midDecember did a spot of intercontinental commuting to survey and consider the establishment of labs in France, Germany and Italy. Appointed Morgan Hobart to head the New York office. Doubled the capacity of the Hollywood plant; cooperated with Eastman on development of one-color negative camera; and was re-elected president of Technicolor.
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