We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
HISTORY MAKERS OF 1937
him in 8 new prairie pix ioi 1937-38. OutRittered the redoubtable Tex by being in saddle of two commercial steeds at one and the same time, — his own producing company which he headed and Grand National's advertising-publicity-exploitation department as well. Still had time left to swim up and down New York A. C. pool in record footage.
• WALTER J. HUTCHINSON •
France's Foreign Minister D e 1 b o s presented him with the Legion of Honor during 20th Century-Fox European sales conclave in Paris last Spring, an honor which this dynamic executive deserved. Award was all the more unusual since Walter J. Hutchinson had
held company post of foreign sales head for a Httle more than a year up to that time. Following his return to the U. S. he packed his bag and journeyed westward on a world jaunt, the immediate objective of which was strengthening the already strong 20th-Fox setup in Australia. Cut this argosy short to speed to the home office for huddles re the 1937-38 product. As the year waned, he was planning a visit to Central America on further business for the company, and a look-in. too. at South America for same purpose.
his 18th annum in the pix biz. and in late October celebrated his own birthday and that of his younger daughter, which events are annually only a couple of days apart. Autumn and winter found him at the studio for a prolonged stay.
• MONROE GREENTHAL •
Since virtually every UA pix is one of de luxe proportions, you can draw only one conclusion, to wit — that a truly exacting task rests on the happily broad shoulders of this young ad-publicity-exploitation exec. Colonel Greenthai, in the meticulous military manner, planned and waged many a top-notch campaign. Opening day of the UA sales conclave, at Father Knickerbocker's Waldorf-Astoria last June, found him delivering an address to the assemblage. Also did some speaking over the airlanes. 'Twos Golfer Greenthal who, on the occasion of the FILM DAILY'S Silver Jubilee Tourney last Spring, put on a devastating "drive" which lifted the runner-up trophy posted to determine who could hit that little old apple the farthest. Also contributed handsomely to the success of the George J. Schaefer Drive.
BOB GILLHAM
• S. CHARLES EINFELD •
As Warners' director of advertising and publicity, proved again to be a prophet with honor in his own city and elsewhere. Took energetic part in WB's annual sales meet. Was fountain o f clear and practical suggestions in connection with many executive p o w wows on public relatiori
Swung into his
third year as vice-prexy of Vitagraph Corp.,
Completed his third, and began his fourth, year as Paramount's p u b licity and advertising director. Flashing the same skill, speed and stamina which made him a standout lineman at his erstwhile Alma Mater, Williams College, he "cleared a path," — to use
gridiron lingo, — for the product-toting sales force of his company. As you will recall, the film "game" was a very vital contest to Paramount during '37 which marked the Silver Jubilee of Adolph Zukor as a member
143