The film daily year book of motion pictures (1936)

to find its way to the screen is scrutinized before the screen adaptation is written and sometimes even before purchase. It is studied in its relationship to the code, and frequently amendments to the plot are suggested or specific treatments of the theme which will enhance rather than impair social values are outlined. The finished script is again subjected to the closest examination of the Code Administration so that nothing in dialogue, plot or situations may slip by which is not in accordance with the provisions of the code. Again, when the picture is in the making, the representatives of the Production Code Administration confer with studio executives and directors as to the specific treatment of various scenes and sequences. Finally the finished picture is reviewed by representatives of the Code Administration to be sure that it conforms in every detail to the industry's self-imposed reguations. Then and only then is the certificate of approval issued without which, since July 15, 1934, no picture produced or distributed by a member company of the Motion Picture Producers and Distributors of America, Inc., can be exhibited. From July 15, 1934, to November 1, 1935, the Production Code Administration has issued this seal of approval to 1,080 feature pictures and I, 206 short subjects. Facilities of the Production Code Administration are available to producers who are not members of the association. AdverHsing Advisory Council A similar function with relation to motion picture advertising is performed by the Advertising Advisory Council, headed by J. J. McCarthy, for many years an outstanding figure in the motion picture industry. To this council is submitted every line of press and advertising copy prepared by member companies of the Motion Picture Producers and Distributors of America. If it does not conform in every way to the selfimposed Advertising Code adopted by the companies, which involves the same standards of good taste and morals as does the Production Code, it is rejected and does not appear in print. During the first year of its operation this council examined and passed upon 39,230 stills, 15,400 publicity stories, 12,060 advertisements, II, 600 exploitation ideas, 10,320 miscellaneous stories, 2,016 posters, rejecting or suggesting revision of those which did not conform in every respect to its standards. Facilities of this council, as well as of the Production Code Administration, are open to non-member companies. Title Registration Bureau From the social standpoint the title of a picture is an advertisement of the producer's intent in the entertainment offered. An objectionable title implies an objectionable picture. Therefore, the Title Registration Bureau of the Motion Picture Producers and Distributors of America, Inc., not only safeguards its producer members from infringement upon the titles of their forthcoming productions, but also encour ages an increasingly fine quality of titles. During the year approximately 3,500 titles are offered for registration and such care is exercised by the producers in selection that during the present year there were less than 50 instances in which registration was rejected. Community Service Department One of the most important functions of the Community Service Department of the Motion Picture Producers and Distributors of America, is to act as a coordinating agency and liaison officer for the various previewing groups. These groups, made up of civic leaders and organization representatives interested in motion pictures as high class community entertainment and as a social and moral force, function both at the major center of production in Hollywood and in New York. They see and evaluate practically the entire film output and publish their reviews both in individual pamphlets for the use of their own organizations and in a joint list which is published by the Motion Picture Producers and Distributors of America, Inc., under the title of "Selected Motion Pictures." East and West Coast Preview Committees The largest organization previewing on the West Coast is known as the West Coast Preview Committee. It is made up of the following representatives of national, state and local organizations: National Society Daughters of the American Revolution. (Mildred Lewis Russel (Mrs. Richard R.,) Preview Chairman, Motion Pictures, 7110 Hillside Ave., Hollywood, Calif.) National Society of New England Women. (Mrs. David H. Ray, National Councilor, 1235 First Avenue, Arcadia, Calif.) General Federation of Women's Clubs. (West Coast Committee. Mrs. William A. Burk, Chairman, 359 N. Bronson Ave., Los Angeles, Calif.) California Congress of Parents and Teachers, Inc. (Mrs. Leo B. Hedges, Chairman, 6235 Mt. Angelus Ave., Los Angeles, Calif.) National Council of Jewish Women. (Los Angeles Section) (Mrs. Florine Wolfstein, Chairman, 617 South Lucerne Blvd., Los Angeles, Calif.) The Women's University Club. (Los Angeles) (Co-Chairmen: Mrs. John Vruwink, 424 Shatto Place, Los Angeles, Calif.; Mrs. Palmer Cook, 2179 W. 21st St., Los Angeles, Calif.) Southern California Council of Federated Church Women. (Mrs. M. F. Thomson, Chairman, 1124-D 17th St., Santa Monica, Calif.) The National Federation of Business and Professional Women's Clubs (Los Angeles District) (Mrs. Odessa Davis, General Motion Picture Chairman, 1552 South Canfield Avenue, Los Angeles, Calif.) This group previews pictures at the Hotel Roosevelt, Hollywood. East Coast Preview Committee The East Coast Preview Committee has a membership of individuals affiliated with many na 794