Year book of motion pictures (1936)

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to your show for their discarded straws. Your advertising notifies that on the last day lor the wearing oi the straw lids, a bonfire will be made of them. Bonfire should be in front of theater if possible. Dealers will go for it, as it brings trade in for the fall headgear. Perambulators • ALWAYS effective at the summer resorts, the odd perambulator will get attention for your picture. The trick auto is the best, and is easy to construct. Use the stripped chassis of an old car on which to build a temporary framework. The locomotive is standard stuff, as well as the land ship. The latter can be anything from a Chinese junk to a submarine. The structure can be compo board, but easier construction may be had with cloth and split bamboo, heavy wire or split saplings. These are bent into the required framework, and covered with cloth. Mail order houses frequently offer remnants of sheetings, and dry goods Jobbers may have a bolt or two of some brand no longer stocked. Fire sales of fabric damaged by smoke and water are particularly good, as the cloth must be painted over. Gas Balloons • A BIG splurge can be made for little dough with the small gas balloons. Send up about five balloons, each carrying a note for $1 redeemable at the box-office. The star of the picture is supposed to be making the offer. You can moke the occasion one of much ceremony and ballyhoo. The gag is that the gas balloons usually get so far away before they land that few collect the award — if they are found. Boy Bally • EMPLOY two small boys who are well coached in what they have to say. They work on opposite sides of the street. Jimmie spies Johnny on the opposite side of the main drag, and yells to him to ask if John is going to the theater that evening. The other boy naturally wants to know "What for?" There follows a brief comment on the show, the way the average boy would dope it out. So John is impressed, and promises to meet his pal on the comer after supper. Then the boys go their respective ways, each going aroimd the block, by which time the original crowd has passed on and there is a new bunch to work to. Pick out a couple of kids with strong voices and the people can't help hearing. Prize Pups • HERE is a contest that will keep on advertising. Get hold of a litter of pups that have some sort of pedigree. They are offered to the children who submit the best 200-word letters on "Why I want one of the (name of theater) puppies." The pups are a lew weeks old when the awards are made at cm evening show. In six months the dogs are to be judged by a local veterinarian, and a prize collar awarded the dog that is in the best condition. Stipulate that the award will be made on bench show rules, and an ability to do tricks will not count. Of course the owners of the pups wil be telling everyone that it's one of your prize awards, and keeping the word-of-mouth advertising oi yoxu theater going indefinitely. School Opening • YOU CAN open the school season with a bang. Make a deal with a local brass band to lead the pupils of the high school or grade school back to the opening to a musical accompaniment. Pupils gather at the theater in the morning, and parade to the school, with the band swinging into "The Gang's All Here" a block from the school. At the school the national anthem is played as the flog is run up on the school staff. Idea is that the stunt makes return to school easy for the youngsters to take. Should be good for nice space with the editor. Easter Rooster • THE CAGED rooster on top of the box-office crowing about your Easter program is olways surefire. Rooster must be given sufficient room to move about in. A card states: "We can crow about our Easter program." Trick is to cage o hen nearby where the rooster can see her but she is invisible to the passersby. That's what makes him crow and keep on crowing. Not good for theaters with the box-office too close to the auditorium, but o wow anywhere else. Newsboy Bally • ALONG about March, make a deal for o supply of last year's leftover straw hats from a manufacturer. You con buy them for a song. Attach poper bonds over the regular cloth ones. Copy on the poper bonds plugs your picture. Distribute the hots among the downtown newsboys. The boys will wear them OS a lark. The public will observe, for straw hots in Morch stond out. Billboard Girls • ON AN outstonding ottracfion, this one gets over strong. A group of pretty girls, dressed in bright shorts and berets, ore assigned to poste a 24-sheet at some prominent location. Noturolly the girls ore awkward, and OS bill posting requires an expert, they moke some fimny mistokes that keeps the crowd laughing and kidding them. The girls con purposely ploy this up for the comedy. It's a cinch that the stunt will easily hold the spectators, and meanwhile you ore getting over your message strong on your feature. 850