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CHARM
Executed in light brick with black trimmings, contrasting marquee of stainless steel and enameled iron, this 900-seat, Eberson-designed house, is the new Hyattsville (Md.) Theater. Note attraction sign treatment.
Existence of so many model theaters at present, — although a great many outmoded houses still remain in many sections of the country, — is due primarily to the progressiveness of exhibitors, large and small, who recognize the commercial advantages attending the ownership and operation of up-to-date outlets.
Additionally, these exhibitors have taken a great interest in the planning of their houses, and have given invaluable aid to both theater architects designing the building, and to engineers and contractors specializing in their construction.
The most certain prediction which can be made for the current and coming year is that a sophisticated public will continue to exert a strong influence upon the provision of better theater, and that the sophisticated showmen will respond to their public's dictates and wishes.
A Specialty Building
What will be the architectural and appointment trends of the immediate future? First of all shall be the consideration of permanency in design and equipment, so that houses cannot be outmoded except with the passing of many years of practical commercial usefulness and profit to their owners.
Secondly, there must be a veering away from the idea of just a "theater," and a better concept substituted, namely the thought of a room or auditorium specially designed and fully adapted to the presentation of a Shadow Play.
The industry's large coterie of skilled architects in all sections of the
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