Year book of motion pictures (1940)

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ties, — together with dependable engineering ability and a few grains of common sense, — will always bring the best results. Credit to Architects IT has been my observation, and I am grateful to have noted, that theater architects generally have adopted during the past year the rules and standards of art in the design of the modern theater, while still avoiding the stereotype classic period styles. Hence these architects have achieved a great deal of unity, balance, symmetry, good composition of color, and rhythmic vitality. Medium, graceful lines, — void of staccato, sharp ornament, — applied to the interior and exterior design of the modern moving picture theater have produced some very worth-while cinemas, and a great deal has been accomplished by the architects in arranging proportions so that a pleasing, homogeneous effect is achieved. Personally, I admit that my inclination toward selection of colors for auditorium, lobby, retiring room, and foyer, has undergone a great change, — away from contrasts, and in favor of simpler colors chosen in "families" which blend and harmonize, by using, in a carefully-planned manner, a related color pitch to create interest. Neighborhood Houses Theater audiences, and the number of people in a family taking an interest in the moving picture, are, according to statistical evidence, growing. One of the factors in this trend is that theater-going is being TASTEFUL Section of the foyer of the State Theater, Chester, Pa., showing Formica exit doors, double fixtures, and the unusually rich atmosphere which is achieved by the selection of novelty carpet which accents color scheme. 1021