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What About Design?
A great deal of study should be given to the selection of design for the front facade of a theater building, — a design which will fit a certain setting in the block and will be outstanding, yet harmonious, — with lighting effects which carry vibration and pulsation, but are not as garish and piercing as last year's white-green and blue canopy. It is the scale of the motifs which make the front facade, and the readability of the signs.
We are leaning strongly toward silhouette letters which are backlighted, capitalizing upon such back-lighting via flood-lighting the medium used in the finish of the front elevation.
Every theater, if carefully studied, can be made to take on an attractive individuality even to the arrangement of advertising matter and ticket booth arrangement.
INGENIOUS
Cleverly and effectively employing Colonial damask wall treatment over rockwool, this standee space in Warners' Kennedy Theater in Washington, D. C, is an artistic oasis of silver and light blue. Venetian blinds are provided at the standee rail.
The Box Office
AVOID AN "island" box office whenever possible, particularly in towns where the number of theaters is small, and the competition is not as great as on Broadway.
In a small town, an island box office is, at best, more of an obstruction than a convenience. It works out that way both for the public and the management.
A convenient box office within a few feet of the front building line with direct connection to the inner lobby will be found most convenient, and if removed from the vestibule will create freedom of space under the marquee.
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