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and building theaters in various communities, the architect should know the traditions of these communities, as the life and culture which their people have had handed down to them, and which they cherish. It is not amiss today to lavishly copy old ideas, and apply these ideas with taste and common sense to the new theater. In other words, I believe that in designing theaters throughout the country, we ought to try designing them under the precept, "Let us be ourselves," and not try to create aweinspiring places, filled with misfit splendor and lavishness which is neither within our reach . . . nor to our special liking.
"The play's the thing." It is the spirit of harmony and restful atmosphere conducive to relaxation which makes the film theater of today popular. Away, then, with the garish and the "dazzling" — and come down to reality and a scale of comfort which makes for the Homey spirit, reflecting the average American's home surroundings.
We usually find that good color harmony has much to contribute toward the enrichment of our lives. The modern theater architect can do a great deal of good in applying himself to the carrying out of art principles, and convey to the public his own personality and understanding of their good tastes and appreciation of happiness-inspiring art.
Theater Chairs
The most popular type of theater seating belongs in the bracket we designate as "luxury" seats. These reflect the best engineering talent, finest materials, and mechanical construction of a high order. Such seats have deep curved back, full upholstering, spring or rubber cushion. The wise exhibitor sacrifices seating capacity for spaciousness, which, in my estimation, goes farther today in popularizing certain auditoriums than any other equipment or appointment feature which goes into the modern film theater.
LUXURY
Right — A glimpse of the exquisitely remodeled Ladies Retiring Room in the ColonyTheater, Union City, N. J. Color scheme and all furnishings cater to feminine taste.
CORRECT
Left — A corner of the Men's Smoking Room in the Kennedy Theater, Washington, D. C, acoustically treated for sound absorption. This room is both practical and manly in its furnishings. Flooring of sheet rubber.
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