Year book of motion pictures (1925)

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The Box Office Test The infallible test of stars and pictures is the box office. In an effort to determine which stars, and what pictures proved the best box office attractions during 1924, THE FILM DAILY forwarded a questionnaire to a list of 5,000 exhibitors during September and October. While the result was not as gratifying as was hoped, over 1,600 replies were received. The result appears below; and opposite the result of a poll made by Photoplay Magazine in the Spring of 1924. THE FILM DAILY Harold Lloyd Gloria Swanson Tom Mix Thomas Meighan Norma Talmadge Corinne Griffith } tied Rudolph Valentino Douglas Fairbanks Colleen Moore Mary Pickford f tied Reginald Denny lames Cruze Cecil B. DeMille Rex Ingram D. W. Griffith Frank Lloyd Henry King Sidney Olcott Allan Dwan Stars PHOTOPLAY MAGAZINE Mary Pickford Douglas Fairbanks Gloria Swanson Pola Negri Thomas Meighan Norma Talmadge Harold Lloyd Tom Mix Directors Cecil B. DeMille D. W. Griffith Rex Ingram Allan Dwan Marshall Neilan Wm. C. DeMille .lames Cruze George Fitzmaurice A comparison of the selections made in the Spring and Fall is inevitable, and shows some interesting results. In the Photoplay poll, Mary Pickford topped the list of stars. She ties for eighth place in the Fall poll with Reginald Denny and Colleen Moore. Fairbanks drops from second place on the Photoplay list to seventh. Harold Lloyd topped all the other stars by a tremendously wide margin in the Fall poll, while he was onlv in seventh place in the Photoplay list. Gloria Swanson was second on THE FILM DAILY poll while she was third on the Photoplay poll. Tom Mix took third place in the Fall poll as against eighth on the Photoplay poll. Meighan is fourth on the late poll as against fifth on the Spring record. Norma Talmadge takes fourth place as against sixth on the Spring poll; Corinne Griffith replaces Pola Negri on the list, and Valentino comes in for a place, while he did not appear on the Spring vote. Colleen Moore also gets in the late list. Among the directors, Jimmy Cruze stepped far and away from all others, and easily topped the Fall poll, replacing Cecil DeMille, who headed the Photoplay list. He takes second place in the later list. Ingram remains in third position, as in the former poll, and Griffith is fourth as against second place on Photoplay's list. Frank Lloyd takes his place — doubtless because of The Sea Hawk, on the Fall poll, as does Henry King, doubtless because of The White Sister. Sidney Olcott finds seventh place. Allan Dwan drops to eighth place from fourth on the Spring list, and Neilan, Wm. DeMille and George Fitzmaurice who were on the Spring list are eliminated by the Fall poll. Box Office Attractions THE FILM DAILY went further than Photoplay and asked exhibitors to record their best box office attractions. Here is the list: The Covered Wagon (outdistanced all others by five to one except) (Continued on pace 544) 5