Year book of motion pictures (1925)

When All the Northwest Buys UPON the realization of the different, though simple, advertising and merchandising problem presented, depends successful advertising in the northwest. The advertiser who realizes that the territory is composed of two distinct groups, clears in a leap one of the great obstacles to a successful advertising campaign. Study the various trade papers. In them you will find a reflection of these two groups. You will sec clearly that Greater Amusements, differing from the other publications in every way, will satisfy a group to which the other publications cannot possibly appeal, and influence its buying judgment. This group is the great army of small town exhibitors, who comprise 80 per cent of the territory's buying power. Because Greater Amusements caters especially to its wants, this group depends solely on Greater Amusements for. its news of the industry, and can be reached through no other trade medium. Exhibitors in the larger towns, who comprise the other group, find in Greater Amusements a publication of local appeal — a trade journal which gives them all the news of the industry they want to know, in a concise, yet thorough manner, without compelling them to wade through a sea of meaningless publicity to get at the heart of things. And so, though many members of this group are reached by other trade publications. Greater Amusements is their first choice, a preference which greatly influences their buying power. The advertiser whose sales message is carried in Greater Amusements makes known his product to a clientele vital to the success of that product in the Minneapolis, Milwaukee, Des Moines, Omaha and Sioux Falls territories. Greater Amusements America's Foremost Motion Picture Regional Trade Journal ESTABLISHED 1914 Offices: Lumber Exchange. Minneapolis. Minn, 524