Year book of motion pictures (1925)

20.15 Pottery Making, 1 j 2045, Over the Hills to Plymouth (President Cuolidge). 1; 2046 Visiting Around Coohdge Corners, 1 ; 2049, Factory \! ,', ?°l"Io'or Company. 1; 2061, Dear Mother, 3; 2062, R,o the Beautiful, 1 ; 2063 Life on the U. S S. New York. 1 ; 2064, Panama C anal from a Seaplane. 1; 2065, The Great TransAtlantic Flight, 1; 2066, Navy Railway Batteries m France, 1 ; 2067, The Atlantic Fleet in the ^-.?o l"d'?' 1; 2.068' Transports in the War, 1; -™' ^aplanes— San Diego to San Francisco, 1 ; 7 ?n-PestroJT''s 111 t,,e War, 1; (Numbers 2061 0 20/0 are U. S. Navy subjects); 3007, Spanish in,V°rrVa M'ssions, !; 3011. Luther Burbank, 1; 3013 Our Presidents, 1; 3015, National Reunion ot Blue and Cray. Vicksburg, 1; 3016, A Visit in/i fr£e H^eJ' 1; 304S' taking the News, 2; 1 Vr-, rvru^F,s1' '^ory' I; 3U50' Monkey Capers, ' iW:>}' A Day 1" Dogdom, 1; 3052, The Orangoutang 1 ; 3054, Bobby Bumps Helps Out a Book Agent, 1; 3061, His First Letter, 1; 3062 i fn7o ^"brnari»e Z, 1 ; 3065, Prisoners of War! l ; 3068, Schneider Tanks and Eyes of the Artillery 1 ; 3076 Mastery of the Air, 1 ; 3078, Under he Stars and Stripes in France, 1 ; 3080, Assembling Aeroplanes, 1; 3081, The American Tide <{°SS, c"e At,antlc. 1 i 3082, Boys' Training School Ship, 1 ; 3084, Aerial Photography, 1 ■ 3085 Submarine and Target Practice. 1 ; 3086. In the' Neighborhood of Verdun, 1; 3087 The Allies Re take St. Mihiel, 1; 3090, Maggie ( Baseball) 5 SCENIC No 4001, Mt Hood, reels, 1; 4002, Yellowstone Park 1; *4003, Algonquin Park, 1 ; 4004 Climbing P.ke's Peak, 1; *4005, Where Moose RoUc1kies0T *40074° T & thc Ca™d^ Kock.es, 1 , 4007, Top o' the World, 1 ; 4008 A Trip to the Royal Gorge and Canyon of the Colorado, 1; 4012 A Visit to the Grand Canyon of the C olorado, 1 ; 4016, A Trip to Sant-i Tat-, ,na40T"niS 1;-401T8-, HawaiianPIsLdsn panl: 1 ' Hawaiian Islands, part 3, 1 • 40?4 Ha wanan Islands, part 4, 1; 4031, Mt. Wilson ami the Roosevelt Dam, 1 ; 4035. Columbia River Highway 1; 4037, Yosemite Valley, 1 4039 Mt Ranter National Park, 1; *4040, Where Salmon Friendly Waters of Greece, 1; *40S9 ; In Friend Waters of Greece, 1 ; *4059, Devastate in North em France 1; (City of Rheims) ; *4062 Deva tation in Northern France, 1; 4079, Through CaT?-' 408U9trr' H 4°8f7' Jr'P UP Mt Lowe 4nQD c CarIsbad °f America-Hot Springs If 40.9?' f?nday on the Rhine, 1; 4094 The H79 " i,jB4Th,^Wa?,S0d , ; (Sefi 1109 3007! M&) 126S' 1274' U79> 2°62' 2064' 2067. AMERICAN CITIES Yo^'k' r^v'l BlSl°n\ MaSS ree!s »! 5°03. New CaT 1 son Fo'eva ed „V ,5°°9' San Francisco. Mich 1 5019 r, 'Ie! yfaSK'i ' 5017 Detroit. Midi 1 5019, Cleveland, Oho. 1; 50?1 Rich AH V V* tiSW' Philadelphia, Pa l 5029 Atlanta, Ga 1; 50.32, Denver, Colo., 1 ; 5033 Indianapolis, Ind., 1; 5034, Norfolk, Va ■ 5035 1 505? M eW E"?Ia"d 1; 5045. Panama City V 505 / Mragaz,ne 1 1; 5051, Magazine No 2 1, 5052 . Magazine No. 3 1 ; 5053, Magazine, No No 6 50^9 af"'e ™°-J' ht S048' Magazine zine No! 8. 1 Magazlne N° 7 1 5 5047, Maga Y. M. C. A. FILMS 1 .No0ni6°Ti a%tefit}i Yo, M C A CMeee, reels £nn< -r 1 6 Ch,ara,c.ter Sh°P (Orange, N J.), I; 6005, Teaching English to Foreigners, 1; 6006 An gZIT'p '". thC CMa,king' 1; 6008 Inter Ailed Games, Pershing Stadium, 2; 6016, Mine Sween V Sf ^°rth Sea' 2 601«. A™"'"1 the Clock with a Marine, 2; 6019, The Chinese Labor Bat r oT' J : , 6o2°i 7" Ft'te in Vladivostok 1: 60??' O, ^l'r°a4 B,& in t'^cho-Slovakia, 1 ; Ifx T G,-rls~Y-c. W' C' A in France. 1 bUZJ 1 roop I ram Service in France. 1 ; 6024 t anteens and Huts in France, 1 ; 6025 "Y" Truck Tu7nK"Vn LFraT',,,; 6026> "Y" With Czecho Jugo Slovakia Soldiers in Tonsk, 1; 6027, Y. M. C. A. Prisoners of War, Nikolsk, 1; 6031, Nikko (Historic Japan), 3; 6035, Y. M. C. A. Championship Games a( Constantinople, 1; 6036, N. J. State Boys' Camp, 1 ; 3089, The "Y" With the Colors, 2. HEALTH AND SAFETY No. 7003, Ford Safety First, reels 1 ; 7006, Thc Milkv Way, 1; 70O8, The Coast Guard, 1; 7014, The Reason Why (Safety U. S. Steel), 2; 7015, Why, 2; 7016, Welfare Work, American S. & T. P. Co., 1; 7017, Welfare Work, National Tube Co., 1 ; 7018, Welfare Work, Carnegie Plant, 1 ; 7019, Welfare, TJ. S. Steel Subsidiary Companies, 1 ; 7023, >:iwood City, Pa., 1 ; 7024, WelfareTennessee Coal and Iron Co., 1 ; 7025, Welfare — Bridgeport Brass Co., 1 ; 7026, The Gift of Life, 4; 7027, Venereal Diseases, 3; 7028, How Life Begins, 4; 7029, Human Dividends, 1; 7030, The Chazy School, 4; 7031, Campfire Girls — Watersports, 1 ; 7032, Campfire Girls — War Canoe, 1 ; 7033, Luther Gulric Girls' Camp, 1 ; (See numbers 1046, 1076, 1092, 1141, 1144, 1159, 1218, 1244, 1252, 1262, 1266, 1282) Y. M. C. A. RENTAL FILMS No. *6028, The Y. M. C. A. 's— Yesterday and Today, reels 3 ; Origin and growth of the Y. M. C. A. movement. ($5.00 a day — $15.00 a week.) *6029, Peter Points the Way, 6; Episode 1 (3 reels) — From the Old Country to America (featuring Ellis Island). Episole 2 (3reels) — From Foreign to American citizenship (featuring Y. M. C. A. Americanization work). $3 per day per episode; $25 per week for entire film); *6030, The Real Roosevelt, 2; ($5 a day). SERIAL GOOD WILL Serial pictures are the only pictures made that will enable exhibitors to build up goodwill. I mean that when a theater runs a feature, unless his patrons go crazy about it and go to see it two or three times, there is no goodwill built up — ■ one look at it is sufficient. But — when an exhibitor runs a serial, the patrons of his theater must come back nine more times to see the complete picture. In other words, he gets nine repeat orders. The Cocoa-Cola Company has a capitalization of around twenty-five million dollars; values their good will at about twenty-three million. This is because of the fact that it is a five cent article and therefore, has a tremendous reordering power. The Crane Company that has a capitalization of an equal amount has a goodwill value of less than three million dollars. The answer is, when anyone buys a Crane machine he is set for a life time. The Pillsbury trade mark is almost priceless. Many a wealthy man would pay six or eight million dollars just to have the trade mark name — Pillsbury. He could start in business on a day's notice worth seven or eight million dollars, due to the goodwill value of the Pillsbury name. When an exhibitor can get a picture that actually builds up goodwill and brings people back week after week, he has something of unusual merit in the film market. Theaters are realizing more and more the fact that they have got to play to the same people week after week if they are going to continue in business. Therefore, any picture in itself in order to bring people back again to see other programs must be of unusual value to the picture showman. A prominent advertising man once said: "Goodwill ^ what you have got left, after you have sold a man your product; gotten his money and he has taken the goods and left your store ; it is your good chance of his coming back for more." F. J. McConnell, Universal. 605