Year book of motion pictures (1925)

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In a chapter, headed, "Reform Period of Film Industry Nearing Close" O'Toole gives it as his opinion that theater owners must rid themselves of the legislative and other impediments which have heen the outgrowth of years of misapprehension and groundless suspicion on the parts of "sad-eyed" personages who for years have tried to belittle and destroy the industry. On this point the writer holds, "the day of the professional reformer, as far as his energies may be applied to the motion picture business, is over. Today honest, fair, square analysis supplants distrust, suspicion and misrepresentation. * * * Hut the theater owner must be in the front rank of this new and better procession. He is a leader, the people want him to lead. He must sense the complete responsibilities of his new position and tilting his flag to the front, go majestically and constructively forward." O'Tuole concludes his brochure with chapters on censorship and the co-operation of the screen in upholding moral forces. The author urges that for business reasons, if for no other, the theater owner must exalt right and supress wrong. As a whole this booklet presents the case of building up and protecting the motion picture the ater in a comprehensive, concise style, touching adequately on the economic, ethical and moral ramifications therein contained. M. P. T. O. FINANCING PLAN Directors of the M. P. T. O. of A. agreed on the following schedule as the basis of dues for membership : Theaters of 500 seats or under, fifty cents per week, Theate:s over 500 seats and not more than 1,000, $1,00 per week. Theaters over 1,000 seats and not more than 1,500, $1.50 per week. Theaters over 1.500 seats and not more than 2.000, $2.00 per week. Theaters over 2,000 and not more than 2,500. $2.50 per week. Theaters of 2,500 seats and over, $3.00 per week. HOUSE RECORDS OF BROADWAY THEATERS Cameo — "Down to the Sea in Ships," week ending Feb. 24, 1923. Gross, $11,500. Capitol — "He Who Gets Slapped," week ending Nov. 22, 1024. Gross, $70,468. Cosmopolitan — "The Great White Way,*' week ending Jan. 12, 1924. Gross, $16,800. Criterion — "Humorcsque," for continuous per fonnances. Week end.ng Aug. 7, 1920. Gross. $14,264. "The Covered Wagon," for reserved seat per formances. Week ending Sept. 8, 1923. Gross, $12,234. Piccadilly — "Madonna of the Streets," week ending Oct. 25. 1924. Gross, $18,150. Rialto — "The Sheik," week ending Nov. 12 1921. Gross, $37,195. Rivoli — "Blood and Sand," week ending Aug 12, 1922. Gross. $37,006. Strand — "The Kid," week ending Feb. 12, 1921. No figures available. TRAILERS The Trailer today plays a most important part in the exhibitor's campaign to exploit his pictures successfully. Trailers have proven that they carry a strong appeal and interest and are considered invaluable in helping the exhibitor sell his audience the proper entertainment value of his coming attractions. Trailers today are designed with unusual care and attention. It is an art in itself and requires specialization oi the highest order to build a trailer that will belli the box office. The exhibitor who still resorts to slides is overlooking the unusual advertising value of his own screen. The slide cannot give his audience any conception of the particular entertainment value of that picture, whereas well chosen scenes injected with selling copy of that production will arouse the interest of his audience and will result in attracting a considerable portion of his audience. Producers and Distributors of Trailers CALIFORNIA Trailers released through Supreme Film Co., 284 Turk St., San Francisco, and 917 S. Olive St., Los Angeles. COLORADO Producers of trailers : None. All service secured from the east. Note: The Alexander Film Co., Fnglewood Colo., put out what they call industrial or advertising films. DISTRICT OF COLUMBIA Anderson and Lamasine, 70 Mather Building, Wash. D. C. Crawford and Carter, Metropolitan Bank Bldg., Wash. D. C. GEORGIA Graphic Films Corp., 24 Nassau St., Atlanta. Hamilton Beach Film Co., 97 Walton St., Atlanta. ILLINOIS National Screen Service, 845 So. Wabash Ave. Irving Mack, 738 So. Wabash Ave. J. E. Willis, 746 So. Wabash Ave. MASSACHUSETTS Melkon Cinema Labatory. 555 Massachusetts Ave., Boston. LOUISANA Harcol Film Co., Inc., 610 Baronne St., New Orleans. Motion Picture Adv. Co.. Title Guarantee Bldg., New Orleans. MICHIGAN Metropolitan Motion Picture Co., Joseph Mack Bldg., Detroit. American Motion Picture Co., 10111 Grand River Ave., Detroit. Herrick Educational Film Co., Joseph Mack Bldg. MINNESOTA Win. A. Lochren. 16 N. 4th St. Minneapolis. Sly Fox Films, 627 1st Ave., No., Minneapolis Mills & Bell Motion Pictures, Inc., 817 Univ. Ave., St. Paul. MISSOURI General Film Mfg. Co.. 6800 Delmar Blvd., St. Louis. National Film Publicity Corp., Sarah & Duncan. St. Louis. NEW YORK National Screen Service, Tnc, 126-130 W. 46th St., New York City. OHIO Romell Motion Picture Co., 117 E. Sixth St., Cincinnati. Runey Motion Picture Co., 1434 Vine St., Cincinnati. PENNSYLVANIA Motion Picture Producing Co., 906 Forbes St., Pittsburg. Industrial & Domestic Film Co., 1538 Penn Ave., Pittsburg. TENNESSEE O. M Goodman, 1063 Madison Ave.. Memphis. Clifford Poland, 180 S. Main St., Memphis. TEXAS Producers of Trailers : None. Commercial Photographers : Jas. P. Simpson Co., 1005 N. Crawford St., Dallas. E. H. Fitszhugh Film Co., 608 Olive St., Dallas UTAH Clawson Film Co., 60 E. So. Temple St. Salt Lake City. WISCONSIN Radrer Film Co., Alhambra Bldg.. 4th & Grand Ave., Milwaukee. Joseph Tlllmeyer. 281 3rd St.. Milwaukee. 613