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the permanent rebuilding of the cities have been completed.
Very little American advertising material is used in Japan for the presentation of American pictures. They use their own posters which arc generally about the size of a twenty-four sheet and these are placed in front of the theaters and are the Japanese artist's conception of some scene from the picture. American press stills and photographs are used very largely for their lobby displays.
In India, China and Japan, prints with full English titles are supplied, whereas in Java, prints with DutchEnglish titles on the same frame are used and in the Philippines, Spanish-English titles on the same frame are required.
The Speech Man
In Japan, the majority of the audience cannot read English so they use a Benshi or speech-man. This speech-man translates the titles as they appear on the screen and, if the story is somewhat involved, he ffives his own interpretation of it and explains to the audience carefully just what is taking place. This helps them to better understand the story. The success of the production often rests with the speech-man. If his translation of the titles is not clear, the audience will often hiss and stand on the chairs showing disapproval of the speech-man's interpretation.
In the case of a long picture, they usually have two or three speech-men so that each has a rest. Each speech-man will translate about four reels of film. Some of the leading speech-men are treated by the audience as matinee idols and are often presented by members of the audience with boquets and presents in appreciation of their work. They are well paid and in some cases own their own theaters.
In boosting a picture, large bamboo poles with banners are sunk into slots in the street immediately in front of the picture. These bamboo banners give the name of the picture and the star appearing therein and other details of the picture. Every Sunday morning, a number of the theaters stage a parade and these banners are carried around the streets with the theater orchestra in attendance as an aid to advertising the picture.
As the Japanese enter the theater, they have to check their shoes and are given slippers as the stairs and seating accomodations are generally carpet covered and in some cases the Japanese sits on cushions especially provided by the theater management. The balance of the upstairs portion is built similar to foreign theaters. When a foreigner goes in, he is compelled to put a pair of cloth overshoes over his regular shoes before he is allowed to enter the theater.
IMPORTS INTO THE UNITED STATES AND DOMESTIC EXPORTS FROM THE UNITED STATES From July, 1923, to Oct. 1, 1924 — Totals by Months
MOTION-PICTURE FILMS IMPORTS
Sensitized — Not exposed Negatives Positives
1923
Linear feet
Dollars
Linear feet
Dollars
Linear feet
Dollars
July
5,438,559
74,365
132,698
40,711
260,629
24,584
August . . .
2,634,198
47,735
173,628
44,641
386,236
19,482
September
.. 10,546,015
150,563
113,392
15,941
468,915
64,786
October
6,895,910
99,074
113,141
18,141
426,437
19,514
November .
. .. 15,261,981
206,295
117,009
20,861
429,493
22,576
December .
. . 14,398,328
185,329
138,017
33,154
427,533
28,250
1924 January ....
20,623,829
248,510
97,695
23,193
429,693
33,000
February .
. . 22,827,776
264,261
92,703
15,857
339,584
15,296
March
28,928,574
339,795
336,078
123,125
331,672
27,044
April
12,851,502
180,941
157,766
49,059
326,777
15,474
May
28,204,299
371,585
188,057
35,221
301,825
29,206
Tune
.. 13,991,206
185,282
402,522
45,890
393,870
17,876
July
23,115,294
280,643
255,697
31,605
316,638
9,384
August . . .
1 7,309,808
199,365
84,574
14,883
316,164
10,936
September .
.. 21,213,903
222,992
164,379
13,719
491,484
16,760
DOMESTIC EXPORTS
Sensitized — Not exposed
Negatives
Positives
1923
Linear feet
Dollars
Linear feet
Dollars
Linear feet
Dollars
July
. 6,215,733
155,096
595,365
68,664
9,720,072
393,909
August . . .
1,164,002
31,408
826,457
68,442
12,161,066
461,837
September
. . 6,506,593
98,208
512,039
54,286
11,476,991
439,600
October
6,636,786
79,699
474,825
54,318
11,825,509
459,427
November
. . 8,065,995
133,051
716,635
193,025
13,706,417
520,895
December
... 4,540,999
109,761
352,540
121,079
10,590,922
396,598
1924
January . . .
... 4,441,655
119,573
576,912
83,665
13,564,915
579,809
February .
.. 5,147,429
117,273
579,038
129,350
13,666,608
532,317
March
5,096,888
114,169
517,691
105,476
12,319,019
429,031
April
5,646,453
137,977
600,533
127,681
11,439,721
415,070
May
6,163,268
107,882
551,835
134,437
12.227,026
442,497
Tune
... 5,118,834
113,173
997,765
46,670
10,398,315
412,643
July
.. 3,106,049
69,197
720,399
81,727
12,358,517
434,175
August . . .
6,357,739
139,476
1,188,238
244,339
19,636.791
685,140
September
. . 5,090,085
100,539
645,694
116,722
16,174,150
525,103
665