Year book of motion pictures (1926)

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;y Harris & Ewing £ ^ THE motion picture will be thirty years old in 1926. As it enters its thirties it moves into a new era to be marked particularly by a further substantial development of confidence and cooperation between the various units upon which it depends for its success. Never before have the three great branches of the industry — production, distribution and exhibition — been united so closely with a bond of mutual understanding of the problems that affect all of us. The Golden Rule was never more potent. Fair practice in this as in all other activities makes for good business. The motion picture industry is realizing that it is not sufficient to "Live and let live," but that we must live and help live. The important thing is that the small exhibitor and the greatest star, the assistant camera man and the highest sales executive, the extra girl and the owner of a great chain of theatres are realizing that they all are important parts of one great United States of Filmdom and that our motto is "All for one, one for all." As a result of this unity we are serving the public better than ever before. There is no doubt as to the improvement in motion pictures. The public is our friend; we have proved our sincerity; we have demonstrated our determination to serve, and the motion picture, with its wholesome entertainment, has become a tremendous influence for good in the life of the entire world. We are facing this responsibility with confidence in the integrity of our purpose as trustees for this great influence. Our thirtieth year will bring each of us new friends among our own people and will further cement our amicable relations with the great public whose servant the industry is. 1