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ALLAN S. GLENN, FIRST NATIONAL PICTURES
As Man Desires The Golden Bed Kiss Me Again Lightnin'
Night Life in New York A Thief in Paradise The Trouble with Wives The King on Main Street The Pony Express The Big Parade
E. J. SMITH, ASSOCIATED EXHIBITORS
The Big Parade
Stella Dallas
The Sea Beast
The Thundering Herd
The Sky-Rocket
The Freshman
Don Q
Madame Sans Gene
The Iron Horse
A Thief in Paradise
LOU METZGER, SALES MANAGER, WESTERN DIVISION, UNIVERSAL PICTURES
The Big Parade
The Merry Widow
The Phantom of the Opera
The Freshman
The Iron Horse
The Lost World
The Still Alarm
The Unholy Three
The Pony Express
The Vanishing American
EDISON'S PROPHECY
In an interview in Collier's Weekly in February, Thomas A. Edison said:
"I believe that in the next ten years visual education, the imparting of exact information through the motion picture camera, will be a matler of course in all our schools. The printed lesson will be largely supplemental, not paramount."
NEWSREEL PROGRESS
By R. V. Anderson, International Newsreel Corp.
The year 1925 has been a great year for newsreels. It is natural, of course, that the newsreel game should progress, but the forward acceleration of the newsreel during the past twelve months has been phenomenal. Speaking for the International Newsreel, I can say that we have jumped far ahead in the amount of business we are doing, in the apparent good-will we have among exhibitors and in the organization we have built up.
The outstanding phase of the newsreel game in 1925 has been the increased importance of football pictures. There have been newsreel "shots" of football games in past years, but nothing compared to the extent to which football has been covered this year. Edgar B. Hatrick, general manager of the International Corporation, had the foresight to see this demand in advance. Consequently, the International Newsreel went to unheard of pains to make its football service of especial value. Our service not only included picturizing the big games, but also meant getting the pictures on the screen with the least possible delay in the cities where the interest in such games was highest.
Perhaps the newsreel, by its early season football service, did much to turn 1925 into an epochal year for fooball. Suffice it to say that covering big football games now is almost as important as covering the world series baseball games.
The special service on football pictures has been accompanied by an enlarged local circulation service, in which International Newsreel cameramen, posted in the various cities, have "shot" much more footage for local showing only. This is a great step in the march of the newsreel to the status of a newspaper. In all big centers, now, International Newsreel cameramen supply exhibitors with pictures of all local events of especial interest. This service is invaluable to the theater man and has proven a tremendous box-office puller.
National Catholic Welfare Conference
1 J 12 Masaschusetts Ave., N. W., Washington, D. C. Charles A. McMahon, Director.
The above-named bureau is one of the most active departments of the National Catholic Welfare Conference, an organization operated in Washington, D. C., under the supervision of archbishups and bishops representing the Catholic Hierarchy of the United States, organized principally for the purpose of co-ordinating the Catholic lay activity in matter of social welfare.
The N. C. W. C. Motion Picture Bureau maintains a regular department in the N. C. W. C. Bulletin, official organ of the Welfare Conference, in which worth while pictures are reviewed for the information of several thousand rational, state, dioceson and local organizations affiliated with the National Council of Catholic Women and the National Council of Catholic Men.
The bureau, through its director, furnishes a regular motion picture critique to the N. C. W. C. News Service, one of the departments of the Welfare Conference, which serves the entire Catholic press of the United States (approximately 100 daily and weekly newspapers), this in an effort to divert Catholic patronage toward the better class of motion picture offerings. The N. C. W. C. Bureau does not black list any motion picture.
The plan and policy of the N. C. W. C. Motion Picture Bureau are as follows:
1. To develop among the Catholic people of the United States a proper appreciation of the motion picture as an instrument of entertainment, recreation and education.
2. To work constructively with the members of the National Association of Motion Picture Producers and other film manufacturers for the further advancement of the screen, the elevation of the standards of motion picture production, and the development of the highest usefulness of the motion picture industry.
3. To direct the flow of Catholic patronage toward worth-while motion pictures.
4. To invoke public opinion, especially Catholic opinion, as the most effective kind of censorship in remedying the evils in motion picture production and exhibition.
5. To work for clean, truthful and inoffensive advertising and exploitation of motion pictures.
6. To encourage the presentation of motion pictures which appeal to the whole family and the
exhibition at special matinees of films suitable for juvenile patronage only.
7. To promote the further use of motion pictures in Catholic parishes, schools, colleges and community circles as a force for education and for good citizenship.
&. To release regularly, through the N. C. W. C. News Bureau, a motion picture critique recommending worth-while productions to the patronage of the Catholic people of the United States. Only pictures of merit will receive consideration and no black list will be published.
9. To conduct a regular Motion Picture Department in the N. C. W. C. Bulletin, official organ of the National Catholic Welfare Conference, for the information of affiliated organizations and individuals. 10. To coordinate the motion picture activities of the organizations affiliated with the National Council of Catholic Men and the National Council of Catholic Women and the several million Catholic men and women included within the membership of said organizations, and to enlist the cooperation of the Catholic clergy, parents, teachers and individuals generally in support of this program and policy.
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