Film year book (1928)

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1928 Cliidnoff FURTHER prosperity will come to the motion picture industry in 1928, of course. Always we are advancing. The conclusive proof as to our progress is the fact that neither within the industry nor without is there any responsible person or group who willingly would step backward to conditions of five years or even one year ago. Keen and healthy competition continues. Wholesome rivalry obtains between better pictures and still better pictures. Proper economies in every branch of the industry are being brought about. Producers, distributors and exhibitors are getting closer together to help solve each other's problems in the knowledge that no group can succeed unless all groups succeed. The promise that we shall have every year a meeting of the industry such as the Trade Practice Conference — the mere fact that it is possible for all branches to gather in sympathetic consideration of each other's problems — assures a continuance and further development of general good will that is of untold value. In our relations with the public we shall profit as we serve. The public believes in our sincerity of purpose and will be quick to reward us for the certain progress that is being made toward even better entertainment for the Earth's millions. 1