The film daily year book of motion pictures (1928)

Record Details:

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strations on lobby card displays, also painted orange and black with numerous other colors. Entire lobby theater front should resemble a zigzag appearance in keeping with appearance inside. MODEL AIRPLANE Rig up an airplane of beaver board about five feet long and three feet wide. A large electric fan in the rear turns the propellers. The latter strike a piece of stiff cardboard attached close by, and this gives the droning sound of a flying 'plane. JUNGLE SCENE For picture with tropical atmosphere. To give necessary tropical atmosphere, install greenery loaned by neighborhood florist. By artistic arrangement of potted plants and vines, the lobby can be changed into a veritable jungle. One or two small stuffed monkeys peering through the shrubbery will heighten the effect. Makes a «"ool lobby for summer showing. CEILING CARDS For decorating lobby, small lettered signs with short and snappy catchlines on the attraction, strung from the ceiling, afford a cheap and attractive display. STREAMERS Here is a simple but very striking stunt that can be applied to any variety of feature. Place cutout of star on wall of lobby opposite boxoffice. Place a large compo board sign above box-office. On this sign is a single word in heavy black lettering on the white board reading "Sensation." "Gorgeous." "Thrills." — or^any other one word that typifies the picture. Connect this sign with red streamers running to the cutout of star. Here is an effective eye-smash that is bound to attract. GIANT TELEGRAM When the theater manager decides to extend run of picture have wire sent from the territorial branch manager of the producing company requesting copy about the sacrifice made in order to allow the local theater owner to retain print for an additional run. This telegram to be enlarged by local sign shop to measurements of ten to fourteen feet. Display to be placed over theater front or over marquee. NOVEL SHADOW BOX A striking six sheet enclosed in a shadow box. Drape box in black, and equip with a scrim screen in front. Use blue and green lights, and keep them alternating by means of a special plug. Turn off lobby lights, and the flashing lights from the shadow box will make an attractive display. WINDMILL A good lobby flash. In center of lobby place a revolving windmill operated by small motor. At night the wings are illuminated with red sign lights. A large sign alongside carries announcement that any patron who happens to be at the box-office window when the windmill stops, will be admitted free. An electric attachment can be made that will control the device so that the cashier can stop and start the windmill at her discretion. This is a hummer if properly worked, giving some patron an occasional "break." ANIMATED SHADOW BOX A very effective display with action can be secured at nominal cost with the following idea : Secure compoboard box closed in on front side with glass. Top and bottom are made of wire screen. Box is about 4 feet high, 3 feet wide and 1 foot deep. Mount box on legs about 18 inches long. Underneath box place a 12-inch oscillating fan. lOn the inside against the back place small cutouts on the feature. Place in box two small packs of confetti and finally chopped cigarette paper. Air from the fan comes up through the screen at bottom of box, blowing the confetti violently through the open space in the box. The air exhausts itself through the screen at the top of the box and carries with it a part of the con fetti which lodges against the screen. As the fan oscillates, the wind pressure is relieved, and the confetti again drops to the bottom of the box. Again the fan oscillates and the confetti goes through the same process. Here is a perfect attention-getter that will stop them in their tracks. DESERT ATMOSPHERE For exploiting a desert or sheik picture, use a small tent, with spears, carpets, incense burner, etc. This can be ballyhooed with a man or girl dressed in appropriate costume. THE SILVER SHEET An attractive and catchy way to advertise every feature in advance. On silver-coated paper have artist letter in under the caption "The Silver Sheet" an appropriate announcement of the coming attraction on the theater's "silver sheet." Have poster about two by three feet, mounted in a neat frame. This can be made a standard lobby feature for advertising all coming attractions. NEW POSTER ANGLE Place on floor of outer or inner lobby, face up. a mounted six sheet. Rope off display to keep people from walking on it. Have spot light from the ceiling pointing directly down on poster. This is a unique manner of presenting lithos and will cause them to stop and look. ANIMATED CUTOUT Make a cutout from 24-sheet of a feature showing a girl in ballet costume. Fix up "kicking" leg so that it moves up and down on a peg. Have a clock-work mechanism operate the "ballet dance." Any theater employee mechanically inclined can easilv make this simple device. LOCOMOTIVE CUT-OUT For railroad story. Use large beaverboard cutout painted to repesent a locomotive at full speed. The bumper of the engine instead of being painted is made out of strips and extended out from the cutout. On each side of engine place signal electric lights, green and red. Place a headlight in front with a strong light, which shines out on street. Here is a splendid night stunt with all lights out in lobby except the three lights on display. DANCING GIRL Use cutout of a dancing figure in the picture. Have one of the legs of the cutout disjointed in such a manner that it can be mechanically operated to represent the swinging leg of a dancer. This leg is attached to a small clock device so that the figure appears to be constantly dancing. The figure can be made very attractive with the addition of a ballet skirt, hula costume, or anything that will carry the atmosphere of the feature. CARD CUTTING On feature with gambling background. Have a girl seated at small card table with pack of cards. She offers a free ticket to the person who can cut the deck to an ace the first time. There are only two aces in the deck, so the number of lucky ones is limited. Used as a stunt just in advance of showing, it means quick publicity. If the girl is clever, she can talk up the picture while handling the cards. HANDKERCHIEF STUNT Theaters presenting features with plenty of pathos can get a big kick out of the following idea : Place large clothes basket in front of box office with sign telling patrons that after seeing picture, if they will deposit their handkerchiefs in basket with slip containing their names attached, manager will have them laundered and delivered to their homes. INSURANCE NOTICE To get over tremendous thrill angle in oicture. place large three-sheet poster display in lobby announcing that insurance company cancelled policy on the star because of the risk taken during certain scenes or a statement to the effect that an excessive sum was necessary to obtain the big Exploitation Hints Every Day in The Film Daily 718