Year book of motion pictures (1928)

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The Saturday Trade Bulletin For New York and New Jersey Thomas Hamlin, Publisher Marion Weber, Editor Covering AU the Vaudeville And Motion Picture Theatre* 300 West Forty-Ninth St. Phone Longacre 3720 $2.00 PER INCH ESTABLISHED JUNE 18, 1924 NEW YORK, N. Y. $2.00 PER YEAR One cent an inch less for each consecutive week on advertising contract up to 50 weeks. Four 2% -inch wide columns to the page — each eleven inches long — 44 inches in all. Double rate on the front page. — Inserts at half the regular advertising rate. This Sheet Amounts To Nothing 1 !! The fool thing never had a special edition during its existence. It never publishes a scare-head, even on the most important stories, but merely segregates terse paragraphs under stock heads. And can you imagine an alleged regional motion picture trade paper never publishing an illustration in its reading columns? They call it a regional, although it covers a 16% film quota, thus classing it with Denver with \l/2 film quota. Everybody knows that regionals are all alike — only Film Curb is worse. A scissors grinder is kept busy sharpening the tools with which they operate on the output of real clever publicity departments. It only makes the fool editors work harder to fill their columns with real news. They must be gluttons for labor. The darned rascals dig up and write their own text matter instead of letting clever press agents take the burden off their shoulders. And listen! — their reading matter appears with absolutely no quotation marks or parenthesis. They're bugs. It's a PAID circulation too, with a second class entry at the post office. And they say this is a free country. Of course all the exhibitors may GET it and they may all READ it, but you never see Film Curb stacked high on exhibitors' desks like you do the big bulky trade journals and composite press books. It is to laff. If Life and Judge saw Film Curb's stock heads they would have material enough for several funny pages. For instance: — Important Tidings — Latest Exclusives — Editorial Flashes — Heard On The Curb) — Business Brevities — Our Organizations — Arbitration Board — Films Now Showing — Thirty Months Age — Personality Plus and Current Pictures. Can you IMAGINE? And when you kid Tom Hamlin and Marion Weber about how different their sheet is from the regulation models among the bulky trade books they simply smirk and murmur: — "Decidedly Distinctive!!" 784