The film finds its tongue (1929)

Page scan 000241 from The film finds its tongue

Record Details:

Title:
The film finds its tongue
Date:
1929
Publisher:
New York : G. P. Putnam’s Sons
Volume:
The film finds its tongue
Leaf #:
000241
Language:
English
Subjects:
Motion Pictures, Motion Picture Technology
Collection:
Books
Format:
Books
Contributor:
Niles Essanay Silent Film Museum
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Date Added:
May 02, 2025
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PRODUCTION AT LAST 191 expected to make without the innovation. The balance, sixty-five odd theatres, had not onlymade money fast, but many of them had made fortunes. The difficulty had not, in truth, been one of persuading theatre owners that it was a good thing; it had been one of financing sale to them, one of shortage of capital. Now there was a surge of hope that many theatres would be equipped rapidly. It was felt that there was unlimited capital for financing installations behind Western and the Products Company. Moreover, although the fact was rather bitter to contemplate, the cost of theatre installations had been cut exactly in half the day after Products had taken over the marketing of the device. At any rate, and whatever the condition was between Warner and Western, it was always Warner's interest to get as many theatres equipped as rapidly as possible, and it set about doing its share to bring this condition to pass. Since the beginning of the Hollywood studio Warner had been making four "shorts" every week. It had had to make these so that there