Film Follies (Jun 1922 - Jan 1924)

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FILM FOLLIES ■Together ■ KOQtO TUTUR? DENVER Out NEW YORK HIPPODROME ■ "IE? I “Si* LOS ANGELES EW YORK RIALTO WUIfB • »r SAN FRANCISCO Best Theatres Everywhere Advertise Christie Comedies Pictured above are just a few of the theatre advertising displays used by leading American houses on Christie Comedies. The New York Hippodrome advertised a Christie as a headline attraction, in newspapers, on billboards and out in front, as seen in the top picture. At the right is the front of the New York Rialto, which always advertises its Christie Comedy out in front in electric lights, using red lights for the lower line to offer contrast with the feature, which is billed in white lights on the upper half of the sign. On the left Is an illustration showing how the Cali fornia Theatre, Los Angeles, finds space on the 24sheets stands to include a Christie Comedy. In this example, a Christie one-sheet has been used under the name of the theatre, where the space used does not interfere with the body of the twenty-four sheet, but where it will be read as an integral part of the show. In the center is San Francisco billing on “No Parking,” one of the popular Christie Comedies. The other photographs show the use of electric lights to include the Christie Comedy at the Denver Rialto theatre, and at the Victory theatre in Detroit, where a liberal use is also made of paper — ones and threes. Page Twelve