Film Fun (1928 - 1942 (assorted issues))

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ITS FUN TO BE FOOLED ...IT’S MORE FUN TO KNOW i ne oriental girl reclines on a sheet of plate glass supported by two slaves. The magician waves a white sheet ... pronounces a few magic words. .. Presto! She has disap¬ peared in thin air. EXPLANATION: One of the "slaves” is a hollow dummy. Wh en the magician holds up the sheet the lithe little lady disappears completely — into his empty figure. Copyright, 1933, R. J. Reynolds Tobacco Company JVo Tricks Here’s a trick used in cigarette advertising. It is called “Coolness.” EXPLANATION: Coolness is deter¬ mined by the speed of burning. Fresh cigarettes, retaining their full moisture, burn more slowly . . . smoke cooler. Driedout ciga¬ rettes taste hot. Camels are cooler because they come in the famous air-tight welded Humidor Pack . . . and because they contain better tobaccos. A cigarette blended from choice, ripe tobaccos tastes cooler than one that is harsh and acrid. For coolness, choose a fresh cigarette, made from costlier tobaccos. :er Tooaccos Your CAMELS are always kept fresh in the air-tight, welded H-umidor Pack. It is a fact, well known by leaf tobacco experts, that Camels are made from finer, MORE EXPENSIVE tobaccos than any other popular brand. Smoke Camels... give your taste a chance to sense the difference. BLEND