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JDEDTIME stories over, tumble-time all _Z3 through — good-night to Johnnie and Dollie.
7:30 by the clock.
"What shall we do? That's it! And it will be good because they show Paramount and Artcraft pictures. But hurry — we don't want to miss a minute of it."
* * *
You don't know exactly how it all comes about. And what's more you don't care. But before you realize it those vexatious big little things that were so important at a quarter to six aren't of any importance at all.
You slip out of yourself. And your mind is all dressed up in a pinafore or knickerbockers. You're headed hot-foot back to the Land-of-Beginning-Again. The Land where things are what they ought to be — the land of Fancy-Free, of Youth — the wonderful land of motion pictures.
You sit there for two hours that tick off faster than anything you ever believed possible — absorbed and lost in love and adventure, romance and fun — feasting your eyes on gorgeous spectacles that whirl you off into strange worlds.
And you agree that Paramount and Artcraft motion pictures are good company to keep as you go back to Johnnie and Dollie, wiser in the wisdom of the Land-of-Beginning-Again — with a mind even more ready for understanding their problems and a surer, closer comradeship with these keepers of your hearts.
* * *
Of course, you will remember Paramount and
Artcraft as the better motion pictures — better in
everything that makes a picture worth while :
foremost in their stars
foremost in their direction and mounting
foremost in their literary and dramatic standards
And you will remember the theatre, too, where
you see them.
(Brkra£t
Thrpp Wan* in TSnnrf, how to be sure of seeing Paramount J. /If te M ayS TO I^JIUZV and Artcraft Motion Pictures
one
By seeing: these trade-marks or names in. the advertisements of your local theatres.
/7tf?n Bv seeing these I UULf trade-marks or names on the Iront of the theatre or in the lobby.
three
names screen tre.
FAMOUS PLAYERS -LASKY CORPORATION
ADOLPH ZUKORT'ts, JESSE L LASKY :>.v/Vw CECIL B DE MLLtt D'mfjrCj'n-nU
"FOREMOST STARS, SUPERBLY DIRECTED, IN CLEAN MOTION PICTURES
By seeingthese trade-marks or flashed on the inside the thea