The Film Index (Jul-Dec 1910)

THE FILM INDEX. 27 Hallberg Economizer Saves Two-Thirds on Your Electric Bill Gives 50 Better Light Than Rheostat or Other Current Savers I CARRY IN STOCK FOR IMMEDIATE SHIPMENT ALL MAKES MOTION PICTURE MACHINES Come, let us get together. I can save you money, and give you a 50 per cent, better light in the bargain. If you already have a current saver, I will make a liberal allowance for it in trade for a "HALLBERG" Economizer. Besides the wonderful "HALLBERG" Economizer, I make 4000 Candle Power Flaming Arc Lamps, and Economizers for incandescent lighting, and sell all high grade motion picture machines which I will gladly demonstrate; opera chairs, lenses and all kinds of supplies. Send $1.50 for a set of " HALLBERG" Terminal Connectors. They stop burning out of lamp leads, and my "Spec-Oil" at 35c. a can by mail, postpaid, saves 25 per cent, on the wear of your machine and over one-half on oil bill. I make an allowance for your old M. P. Machine in trade for a new machine of any make. "ELECTRA" Pink Label Carbons. Send for FREE catalogue No. 5 F. "EXCELLO" Flaming Arc Carbons. J. H. HALLBERG, ■ 36 East 23d Street, New York ECONOMY LAMP REGULATORS^?; 60% FOR ALTERNATING CURRENT ONLY FIREPROOF Will Hold and Maintain an Arc from 5 to 7 Minutes Easily Adjusted for Variable Voltage Without Disturbing the Arc Will Make Carbons Last Longer SIZE, 12" X 11 %" X 11%" HIGH WEIGHT, 75 LBS. BOXED FOOLPROOF Noise at the Arc or in the Regulator Reduced to a Minimum Will Not Throw Ghosts or Dark Spots on Screen No Filing of Carbon Points CHICAGO SAN FRANCISCO For Sale by All First Class Film Exchanges ELECTRIC APPLIANCE COMPANY DALLAS NEW ORLEANS ^ mf A HIGH CLASS PICTURE HOUSE. H. M. Thomas, owner of the Aladdin theatre, Springfield, Mo., was a recent visitor at the General Film Company's office at 77 South Clark street. He had glowing words to use in describing the condition of licensed business in his city, and particularly when speaking of the Aladdin and its patrons. The Aladdin seats 500 people; it has an orchestra of eght pieces, costing $200 weekly, and makes a specialty of scenic and educational films. Melodrama is barred, but good comedy pictures are always welcomed. In forming a program, the aim is to include a drama, an educational and a comedy, as patrons have expressed themselves in favor of such bills. All the leading citizens and professional men in Springfield attend the Aladdin shows and 10 cents admission is charged and willingly paid. Clergymen are frequently in attendance and the standard of the programs is always kept up so as to appeal to everyone of culture and good taste. The head of the department of English at the Normal School co-operates with Mr. Thomas, by having the latter present pictures from time to time that illustrates the course of study. ''A Midsummer Night's Dream," for example, was recently presented. The same week Selig's Shriner film was -run off for the benefit of the Shriners. The week following a benefit was given for the Episcopalian Church, and the week following that a benefit will be given to the Musicians' Union, when a symphony orcb.es■ tra of nearly 100 pieces will be in attendance. Mr. Thomas shows to about 8,000 people weekly. There is no stage in the Aladdin and no songs, illustrated or otherwise, are used. Just high class pictures and a first-class orchestra. And there is no kick at the 10c. price. The Aladdin is fitted up in luxurious style. A retiring room for ladies, with a maid to look after the wraps, etc., has a Japanese effect, with Japanese lamps, mats, cosy corner, etc. It is not unusual to find as many as 30 autos waiting in front of the theatre. The Aladdin uses more newspaper advertising space than the new legiitmate theatre, having a yearly contract for 6,000 inches. There are three other licensed theatres in Springfield and three independent houses. The licensed theatres are all showing to fine business. HODKINSON IN TOWN. Among the recent callers at the office of The Film Index was Mr. and Mrs. W. W. Hodkinson, of Ogden, Utah, who came down to New York to do a little fall shopping. Mr. Hodkinson is deeply interested in the uplifting of the exhibition end of the picture business, and says that he is tempted to provide New York exhibitors with an example of a first-class picture show. PICTURE SHOW FOR HOP PICKERS. F. A. Proulx and William Neuert, of South Bend., Ind., have been induced to put up a motion picture show in a large hop field near Littell, Lewis county, which is owned by Herman Klaber. Mr. Klaber thinks it will be a paying proposition, as there will be about 1,000 hop pickers employed, and he also thinks that it will help him to keep his employes from becoming restless. He believes what a prominent millman said recently, that it is hard to get an American laborer more than a mile away from a motion picture show. NEW THEATRE FOR HAMBURG, PA. Work on the National theatre, Hamburg, Pa., has already commenced, and it is expected that the picture theatre will be ready in the course of a few months. The theatre will be one of the finest in that section of the state and will run only the best and latest films. Besides putting in a fireproof booth and a new machine, there will be added one of the latest picture screens. When completed the house will seat about 400 persons.