FilmIndia (Dec 1937 - Apr 1938)

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FILMINDIA About four excellent directors, six cameramen, about six story writers — four good recordists and four scenario writers. Add to these three or four good actors and half-a-dozen good actresses and you have a reliable forecast of the future of the Indian film industry. This is the frightening state of affairs in our industry. After 28 years of struggling progress, it is a pity that we are not in a position to compete in world markets. Our producers must wake up and think. If they sit up and think they will soon realize that they themselves are entirely responsible for this pitiable position. "HERR BAUER" OF INDIA! "Twenty machines sold in a day — iron and steel worth nearly a hundred thousand rupees" — that's big news in the filmworld. Mr. Jagannath J. Patel "Herr Bauer" of India has hit the high water mark of sales and in a day sold to a single firm 20 machines of Bauer Standard 5 Projectors. And in doing so, he has not only hit competition in the flank, but has surprised a large number of Bauer friends. No wonder that I felt like seeing this wonderful Bauer machine that sells itself so fast and so well. My curiosity became an anxiety when someone with authority pointedly remarked that ' Prabhat" and "Bauer" are the two pillars ot Indian film industry. It was a big pill to swallow but if success is to be any criterion of judging, then the remark has a lot of justification, 12 VOL. 3 No. Like Prabhat pictures which have b< come the popular craze of all cine goers, tl' Bauer machine has also become the popul; choice of all Exhibitors. Had it not been s "Herr Bauer" of India would not have sol: over 200 machines in a year. I wanted to give "Herr Bauer" a surpris and I called on him when he was busy gh ing a prospective customer a trial of hi Standard 5 machine with a new copy c "Tukaram", the Prabhat picture which ha won world distinction. The reproduction was marvellous in a| much as I discovered a new thrill in oL "Tukaram" songs. But "Herr Bauer" wa really roused when I said that any other goo< machine could do as much. Jagannath Patel was not the one to tak« that lying down. "Do you think so?" He rapped out ant I nodded. "Pack a couple of tins, Bhiwandker (that is his Engineer — an institution by him self) we shall teach "Judas" (that's humbh me) to have better respect for Bauer ma chines. He forgets that the best brains ir Germany have 'conspired' to give India c machine which is perfect and efficient ir every respect — come on, sir". And then we went and tried two reels of "Tukaram" on several other machines. For sake of propriety I keep the names of theii manufacturers out of this discussion, but '.