FilmIndia (Dec 1937 - Apr 1938)

Record Details:

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,OL. 3 No. 9 FILMIXDIA ournalist, but one day in his 'weaker' moment he man wrote a candid review of a picture reeased by the producer. In a day all, the good which the paper had ione for months was forgotten and the editor was abelled as an ungrateful dog. The man had lost his producer friend. Not content with withdrawing his own .support, the jroducer went to the length of inducing his other "riends to do likewise. In a short time the result was that the magazine which was once an asset threatened to be:ome a liability. Subsequent investigation pointed out the fact ;hat all this retaliation by the producer was incited by the female 'star', working in the said picture, which was reviewed and in which the said Star had given a rotten performance. In submitting slavishly to the wiles of a woman of questionable morals, not only had the producer pledged his own individuality but he iad committed an offence against an accepted morahty of business. Is this the way some of our producers should behave? The foreign producers consider criticism invaluable. Not only do they invite it, but they pay for it heavily if the critic is known to be a man of authority and distinction. Criticism is the only guidance for improvement. It is the gateway that admits one into new fields of ambition and activities. The man who cannot stand criticism is a halfmade product. There is something wrong with him. If some of our producers fight shy of honest criticism and try to suppress it. they will do more harm to themselves than to the critics. Criticism is the only mirror of modern life and to cloud it with such methods, is to deny oneself the pleasure of seeing life in its true colours. We only hope that these erring producers would show better sense in future. r 1(1 -prise . NATAKAJ FILMS (Poona) Is out to give you a motion picturevivid modern that will flash anywhere as a top show SAIII HINDI) Dl ( MARAT H I ) Mrs. DURGA KHOTE, MUBARAK, NAYAMPALLY, VIMLA IDtiHen by: MAMA VARERKAR ukeded by: ALTEKAR ulusic by-. GO VI N D RAO TEMBE Sot Bookings Apply fa ." SUPREME FILM DISTRIBUTORS Tribhuvan Terraces, BOMBAt] 4 5