FilmIndia (Dec 1937 - Apr 1938)

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Triumph of 'KISAN KAHYA' Th Gala Premiere under the distinguished patronage and in the HUGE CROWDS S Imperial's 1st colour picture and incidentally the first ever produced in India, "Kisan Kanya" had the most enthusiastic reception imaginable on Saturday the 8th when it opened under the distinguished patronage and in the presence of His Excellency the Governor of Bombay and Lady Lumley. For hours in advance the streets were crowded and the theatre was packed to capacity and from the sea of human heads to be seen everywhere it looked as if all roads led to the Majestic Cinema. On Sunday a terrible traffic jam was experienced by the Police authorities, as continuously for hours trams and cars were delayed as the crowds refused to move. Tickets were not available for a large number of people owing to the limited capacity of the theatre and thousands had to go back disappointed throughout all the four shows of the day. It was a rare sight for film enthusiasts to see such huge crowds being drawn to the theatre on the opening days of the first colour talkie. "Kisan Kanya" is produced by the Imperial Film Company with the Hollywood process called Cinecolour. It is the first full length picture in the world produced with this process, and the Imperial people have exclusive rights of production by this process in India and Far East. Talking of colour, from what people saw of it, it is a confirmed success and is likely to revolutionise the future of the film industry. With the innate love of colour that we find in Indians, the colour introduced by the Cinecolour process, which is true to life in almost all respects, is bound to affect the success which the black and white pictures have enjoyed hitherto. "Kisan Kanya" is a story of our villages. It portrays vividly practis' and So large I the pn our agi| a typio the pi| the stc turn b which in the the pi' one fr< A ty dar is due t the lif lagers and Bi as the village roman story, ver wr din of portra a 'goo ten fir portra which tory o