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FILM INDIA
to others, which should have been rightly the reward of their previous faithful distributors.
February 1938
tion which is so essential in floating pictures tpj success.
With all due respect to the business acumen of Mr. B. N. Sircar we are afraid, that we cannot approve of the policy adopted by the New Theatres at present in selling their pictures to the highest bidder. This is not the way to stabilise the industry and to that extent Mr. B. N. Sircar must bear the entire responsibility, if the future of N. T. Pictures is jeopardized in this province.
It will not be out of season here to mention the fixed policy of Prabhat Film Co., in refusing to sell their provincial rights to any one. As a result of this procedure, which is quite wise, Prabhat has been able to establish a wonderfully successful trade name and at the same time inspire into their agents a pride of the institu
DECEMBER BRAIN TWISTER The solution
The girls were placed in the following order:
(1) Kitty. (2) Joan. (3) Betty. (4) Mary. (5) Ethel.
Prize Rs. 10 is given to
Mr. M. D. Sharda,
Junior Inter Science, Holkar College, INDORE.
January Brain Twister The result will be announced in the next issue of "filmindia".
We hope Mr. B. N. Sircar should think over this problem seriously and once for all put his house into order.
STOP SELLING PICTURES!
Talking of distribution of our pictures and of the present day distributors as we find them, we must sound a note of warning at the way things are allowed to drift in this business of distribution.
The business of distribution is necessarily a technical job and the men at the head should know how and where to book their pictures. Most of the distributors that we find today in the important cities of India, are only qualified enough to be grocers. Some of them cannot even spell the word 'distribution', and just because they are in a position to control certain finance, more due to luck than due to merit, they go about the work and turn the entire film industry into an auctioneer's market.
I
This sort of irresponsible exploitation of pictures is responsible for the evil of minimum guarantees, which is to-day sapping the life blood of our exhibitors.
After paying large amounts in purchasing provincial rights from the producers, these pseudo distributors ensure their profits by demanding heavy minimum guarantees from the theatre owners.
Due to undisputable trade name of the pre ducers, the exhibitors are compelled to accept] heavy minimum guarantees and lose in business in the long run.
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