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February 1938
We know of instances where a single New Theatre picture has been used as an argument and lever to book ten other useless pictures exploited by the distributors.
While this procedure is most censurable, looked at from the strictly moral view point of business, it proves that every atom of influence that a good trade name can offer, is being used up and abused by the distributor to his own advantage and naturally at the expense of the producer.
The system of selling pictures indiscriminately, must therefore, be stopped forthwith, if our business of exhibition and distribution, and for that matter, the future of our film industry, is to be stabilized.
It is high time that good producing companies should establish their own offices in different key cities of India, or appoint permanent agents for different circuits. Unless this is done, we hardly have any chance of surviving the severe foreign competition which we may have soon to contend with in the near future.
A SOCIAL EVIL AT THE BOX-OFFICES.
It has become the fashion for Mahomedan hawkers to sell tickets outside the box-offices of different theatres in the city, particularly on those days when there are crowds waiting to buy these tickets. It is a well known scandal that a ticket worth four annas is sold at eight annas and one worth nine annas is sold at double the price.
This nasty business has been allowed to go on with impunity by the theatre owners themselves. In case of several theatres, we can point out at least two, the managers share profits with these hawkers and facilitate this trade by handing
FILMINDIA
over to these hawkers a certain number of tickets well in advance of every show to effect an illegitimate sale. In both these cases, the proprietors of the cinemas happen to know this bad practice indulged in by their managers and yet they seem to lack the requisite amount of business morality or courage to put a stop to it. Apart from the inconvenience caused, all this spells an insult to the patrons of the theatre.
Some time back the local police authorities had taken this matter seriously in hand and for some time seemed to pursue matters quite enthusiastically to put a stop to this illegal selling of tickets. But of late the police authorities seem to tolerate these things with a cock-eye, with the
FEBRUARY BRAIN TWISTER
Prize of Rs. 10|
TO THE 1ST CORRECT SOLUTION
PICKED UP AT RANDOM FROM OUR MAIL
The film community at Hollywood is famous for the ease with which marriages are made and unmade.
Visiting the community recently I dined with five stars and their wives and was surprised to learn that each of the five wives had previously been married to each of the other four women's present husbands. In every case, moreover, the re-apportionment of the matrimonial prizes had taken place for all five bridegrooms simultaneously.
I also discovered the following interesting facts: —
1. HAM SANDWICH is married to AL BETROOT's second wife.
2. HERR CARROT'S present wife was last married to AL BETROOT.
3. HAM SANDWICH'S first wife was HERR CARROT'S third.
4. SLAP KICKER's present wife was HERR CARROT'S third.
5. TOM SCOTCH'S third wife next married AL BETROOT.
Who is the present husband of TOM SCOTCH'S second wife?
Only one prize will be given. Address replies to:
The Editor, "filmindia", 104, Apollo Street, Fort, Bombay.