FilmIndia (Dec 1937 - Apr 1938)

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March 1938 1 FILMINDIA that way. The Bhatt Brothers are great dog lovers. * * * Yusuf Fazalbhoy advises people to go and see "Chandrarao More" to learn technique. We advise Yusuf to go and see other pictures. * * * Director Shantaram won't produce a Mahomedan picture unless Muslims in India allow him complete freedom of the subject and guarantee "no riots". He is crying for the Moon. * * * Royal Opera House is preparing for "Jwala" the next Huns picture. We recommend Minimax fire extinguishers as reliable. Chunibhai Desai moves a lot nowadays in the shadow of Chandulal Shah. Who gets the advantage? Why not flirt once in a while with Brother Chimanbhai? * * * General Films Ltd., organized by the Fazalbhoy Brothers is progressing well in theory. They have every conceivable efficiency system in practice. What they need now is good man-power to enforce these sysiems. The present men are like square pegs in round holes. I suppose, the company, is not a training school for amateurs. Believe it or not "Baby Tarzan" is reported to be the next picture of Prabha Pictures, Kolhapur, with Raja Pandit as the 'Tarzan' and Ashalatd'-cts his 'mate'. Baburao Pendharkar will perhaps play the inevitable 'Shikari' and Vinayak may take the character role of a 'gorilla'. _ * * * Prabhat has postponed the release ot "Gopalkrishna" in Bombay, perhaps to meet "Dharati Mata" half way. That gives Kevalchand food for 'thinking'. * * * Nataraj's next one, of course with Durga Khote and Mubarak will be shot in the Ranjit Studio. That is if Sagar does not sign with them for "Prithvi Vallabh". Pro' prietor Chimanlal is worried about finding a role for Mubarak in "Prithvi Vallabh". The rest of the terms are almost settled. Failing all this, Ranjit will start a new picture called "Malavadhipati". That will finally settle it. It is the same siory with another name. Champion copy writers of the month: (1) Mr Bakulesh writing for Ranjit, Supreme, Kapurchand, Nataraj, Calcutta Film Exchange, Globe Talkies and Broadway Talkies etc., etc. (2) Mr. Nadkarni writing foi Prabhat, Sagar, Minerva, Shalini, Western India Theatres Ltd., etc., etc. And every one of them say thai they have their own exclusive man. Read the advertisements and note the periodical repetition of adjectives. The word that glo rifies Prabhat fits Sagar equally well. And that is 'clever' publicity in our film industry. They ood settings and fine photography distinguish "Gopichand" a Sarasivati Picture now under production in Poona.. 35