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FILM INDIA
February I
to-day its overwhelming popularity threatens to cut down its existence if we continue to sell the copies at the old price.
We do not want to make large profits nor do we want to lose on it. In this business of publishing magazines, as soon as a periodical becomes popular the cost of paper and printing increases, while the revenue from advertisements and sales practically remains the same. It does not therefore pay to sell more copies, unless we increase the price and allow the demand to grow.
"fllmindia" being a profusely illustrated magazine with an excellent get-up becomes an expensive publication. To keep the old price would compel us to reduce the standard of production which we are sure our readers would not like.
The only alternative therefore was to raise the price, which we hope our readers will accept, with their usual spirit of friendliness.
The new price is prompted by our anxiety to give to our readers a better magazine every month.
Subscribers' Prize Scheme.
The Result
The prizes are awarded as follows to the following subscribers. Subscribers holding the winning numbers are requested to forward their copies, in tact without tearing the page, to our office before the 15th April 1939 and the prize amount will be remitted by M.O. After the 15th April 1939 no claims will be entertained.
1st Prize
2nd
3rd
4th
5th
Copy No. 3865 2846 850 3867 961
The next 20 prizes are awarded to the following numbers: 2305, 3485, 4506, 4448, 3396, 3864, 2843, 2878, 3869, 4932, 4937, 4205, 4218, 3250, 2300, 3167, 3148, 4925, 4230, 2845.
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ACTIVE OXYGEN CREAM
A series of experiments on skin bleaching have shown that all organic colouring matter reacts to the bleaching action of Oxygen. This principle is utilised in a very judicious manner in preparing an Ozonised Cream under the name of CREMOZON. Each jar of CREmOZON liberates about 200 cubic centimetres of fresh active Oxygen which acts on the pigment and gradually bleaches the same, thereby making the skin permanently several shades fairer. The presence of other useful emolients in CREMOZON makes it exceedingly useful in removing freckles, black heads and sunburn. CREMOZON if highly antiseptic thereby destroying germs which cause skin diseases.
AT ALL CHEMISTS AND STORES OR FROM:
COSMETIC DEPT., "CIPLA". • BOMBAY 8.
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