FilmIndia (1939)

How the Libel Against India is Spread! Joy Scouts— Schools -Colleges— Students— All Invited to See "Gunga Din"— Training the Future Generations to Look Upon Indians as "Sadistic Barbarians And Dogs"! The British Royalty (The Duke and Duchess of Gloucester) Does Its Bit to Drive the Last Nail Into the Coffin of India's Self-Respect ! Awhile Indians Are Struggling to Break Their Shackles of Foreign Bondage Millions Rush to See India's Shame Broadcast On The World Map! While Indian Producers Flirt With Foreign Distributors In India At "Getto gether" Parties, Their Nation Is Blackmailed In The Eyes of the World! "WAzie. Witt JMl Rtachnail &lop"'> Adh JitmLndLa We give belcw exi-racts from the vo leading papers of the West, lowing how "Gunga Din" that :andalously anti-Indian picture is ;ing sold in the World-markets: lie Cinema (London) 1939: 8th March "The stupendous business acomplished by "Gunga Din" at the aumont reached a high peak over he week end. breaking all existing cords for the theatre." "The Gaumont on Saturday and iunday, presented a remarkable pectacle. Huge crowds, gatherng t regular intervals during the day, ompletely surrounded the theatre nd it is estimated that the ueues at times stretched for over ne-third of a mile Many ousands of people were unable gain admittance to the theatre." The Royalty Does lis Bit "Given a great send-off by a avish premiere, honoured by the iresence of the Duke and Duchess f Gloucester and heralded by the National press, "Gunga Din" Is expected to become the greatest box-office winner." Motion Picture Herald (New York) Feb. 25th 'Over 350 public, high and Technical Schools in Detroit were covered in advance on "Gunga Din" as a result of the special screening held for the Superintendent of Schools, other Educators and local prominents." The British Consul's Part In It "Another screening, reported to have brought further assistance, was given for the British Consul, who gave direct publicity where it would do the most good to the American Legion, Daughters of the British Empire and other British Societies in that area " "In New Orleans co-operation and endorsement from important personages and organizations were derived through addresses to schools, clubs, etc." "Gunga Din"— A Book Mark for Boys "Four-day newspaper contest to find ten unsung heroes or heroines was staged for the Boston run or "Gunga Din". Each winner received a solid silver medal and was written up in the Boston "Traveller". "Colleges and schools within a 25-mile radius were contacted, libraries used book marks. ..." Minds of Boy Scouts Poisoned "A mammoth sign painted in soft coal dust over snow capped mountains in Denver drew attention to opening of "Gunga Din" at the Orpheum." "Manager Mickey Gross contacted the Boy Scout Organization and sent special letters to Scout Masters. Handbills were distributed to all members through the Highlander Boys Organization and stills displayed an armory and canteen bulletin boards. 45