FilmIndia (1939)

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FILM INDIA When will the Government wake up to the need of a thorough over-hauling of this department which is invested with the authority of sitting in judgment on a country's entertainment and cultural amenities? A SOCIALLY SIGNIFICANT FILM Everyone has been talking about "Admi", the Prabhat picture just released in Bombay and unanimously voted one of the outstanding achievements of the Indian film industry. I do not wish to intrude upon the privileges of the editor by writing a review of the picture. But I cannot help remarking that as a human document, Shantaram's "Admi", like his "Unexpected", is full of social significance. It shows that the cinema, even in India, has reached an age of maturity. No longer are we to believe that the average age of the cine-goers is fourteen years and, therefore, only the most superficial melodramas, stunts and songs are to be doled out for our screen fare. "Admi" faces a vital social problem squarely and honestly, fully aware of human weaknesses and not unmindful of the economic realities. October 1939 With sympathy and understanding, it probes into; human hearts and draws out the misery as well as the happiness that it finds therein. ERA OF "ADMI There are those who are speculating how long this picture would run. Would it beat the record of "Tukaram"? I have been asked. I am not a booking clerk nor am I a fortuneteller. I don't care whether "Admi" runs for three years, three weeks or three days. But I have hesitation in saying that this is eminently a picture for the intelligent and discriminating film goer, the social reformer and the intellectual. It marks a land-mark in the evolution of tht1 Indian cinema. Artistically as well as technically for years to come it will remain the ideal that producers will — and should — strive for. On the 16tl of September, 1939, the Indian film industry entered the Era of "Admi"! WHEN TECHNICIANS BECOME JOURNALISTS Do you know that the best technical journa about the motion picture industry in India is no published by the Motion Picture Society of Indii nor by the Producers Association. It is (I mus At the His Master's Voice Recording Studio in Abbey Road, London — Mr. Baburao Patel was given a reception by the Gramophone Co. Ltd. Photo shows the chief recording Engineer, explaining to Mr. Patel, and Mr. Kureishi his London host how records are manufactured. 8