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War Publicity Through medium
Of Films
Advisory Board Formed In Bombay With Leading Producers and Distributors
Sardar Chandulal Shah Elected Chairman
BOMBAY, July 4. To advise the Government of India on war publicity through the medium of the film and to assist in the production, importation and distribution of suitable films, a Film Advisory Board was constituted yesterday at a meeting held in the Bombay Secretariat and attended by the leading figures in the local film industry.
Explaining the objects of the board, Mr. Desmond Young, Chief Press Adviser to the Government of India said that Government were anxious to keep the people of the country informed about the progress of the war, and particularly about the nature and extent of India's war effort and recognised that the film provided one of the best means of doing so. At the same time, they realised that efficient production and distribution could only be secured with the assistance of the brains and experience? of those who were actively engaged in the industry itself.
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Such assistance would be a valuable contribution to the national effort.
All present promised their fullest co-operation and the meeting elected Mr. Chandulal Shah of the Ranjit Film Co. Chairman of the Board and Mr. C. B Newbery of the Twentieth Century Fox Corporation. Vice Chairman. The other members of the board are Rai Bahadur Chunilal (Bombay Talkies Ltd.). Mr. Chimanlal B. Desai (of National Studios Ltd.) Mr. Baburao K. Pai (of Prabhat Film Co.), Mr. M. B. Billimoria (of M. B. Billimoria and Co.) Mr. J. B. Wadia (of Wadia Movietone Co.) Mr. M. A. Fazalbhoy (of Fazalbhoy Ltd.) Mr. A. RowlandJones (of Metro-Goldwyn-Meyer India Ltd.) Mr. A. A. Walter (of Warner Bros. First National Pic.) Mr. Sohrab M. Mody (of Minerva Film Co.) Mr. Kapurchand Mehta of Kapurchand Ltd.) and Sir Richard Temple Bt.
Mr. H. W. Smith, Director and Business Manager of the "Times of
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Sardar Chandulal Shah
Leela Chitnis in "Bandhan" a Bombay Talkies picture.
India", will act as the representative of the Government on the Board. A secretary will shortly be appointed.
The headquarters of the Film Advisory Board will be in Bombay, as the most convenient centre, but leaders of the industry in Calcutta, Madras, Delhi and Lahore are being invited to join it.
Apart from the production of films in India, of which four, dealing with the army, the Royal Indian Navy and one squadron of the Indian Air Force and training for emergency commissions at the military academyhave recently been shot and will shortly be released, the Film Advisory Board will consider what films from overseas are likely to appeal to Indian audiences and will arrange for their "dubbing" in Indian languages. Interesting films showing the life of Indian troops in Malaya, Egypt and Palestine are expected in the near future, and there are many British documentary "shorts" which are suitable for this treatment. The entertainment value of each film will be carefully considered and exhibitors will only be asked to show films which will make an attractive addition to their programme.
The Secretary of the Board will be responsible for maintaining a library of 16mm. and 35mm. films and as this library is built up provincial war committees and other public bodies will be informed what films are available to them.
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