FilmIndia (1940)

BOX-OFFICE ANALYSIS ****Average: 80% and over — Excellent. ***Average: 60% and over — Very Good. "Average: 40% and over — Good. * Average: 25% and under — Poor. (Mainly Intended For The Exhibitors) This is a box-office forecast based on a very careful consideration of the different production values of a picture purely from the view point of the returns it is likely to bring in. Exhibitors are advised to follow our rating faithfully, if they wish to avoid losses in their bookings. ***WOMAN (National Studios) 60% Story Value 75% Music 80% Technical Efficiency 75 % Performances 80% Entertainment Value 60% Star Value Box-Office Average 72% As this is the maiden picture of a new company, it needs suitable advance publicity boosting the human angle in this epic village oVama. While the appeal is universal, the picture will be taken up by the women ***DNYANESHWAR (Prabhat) 60% Story Value 50% Music 75% Technical Efficiency 60% Entertainment 80% Performances 80% Religious Appeal 90% Trade Name Box Office Average: 70% The main appeal of the picture lies in its devotional subject and its humanitarian theme. Eminently suitable for women and children **SAUBHAGYA (Hindusthan) 40% Story Value 65% Music 50% Technical Efficiency 40% Entertainment 40% Performances Box Office Average: 47% The picture ha9 a special appeal to women — particularly of the orthodox kind. ***PAGAL (Ranjit) 80% Story Value 40% Music 75% Technical Efficiency 50% Entertainment 75% Performances 60% Star Value Box Office Average: 63% The picture has a good thoughtprovoking theme and needs suitable publicity to float it successfully. In educational centres, with good publicity the picture should attract the intellectuals. **AZAD (Bombay Talkies) 40% Story Value 40% Music 60% Technical Efficiency 30% Entertainment 50% Performances 50% Trade Name 45% Star Value Box Office Average: 45% Quite a harmless entertainment with a trace of a rebel theme. Needs suitable publicity before release. **CIVIL MARRIAGE (Sagar) 50% Story Value 30% Music 50 % Technical Efficiency 60% Entertainment 50% Performances Box Office Average: 48% An orphan picture that will bring in average returns with moderate publicity. *SOHAG (Circo) 20% Story Value 10% Music 25% Technical Efficiency 20% Entertainment 15% Performances 15% Star Value Box Office Average: 18% Minimum guarantee not advisable. Suitable for bi-weekly change on fiat percentage. *ANDHI (New Theatres) 10% Story Value 15% Music 25% Technical Efficiency Nil Entertainment Value 10% Performances 10% Star Value 50% Trade Name Box Office Average: 17% As the picture is a New Theatres' release.it will draw on the first day but thereafter no amount of publicity can be helpful. Minimum guarantee will be a great risk. BAHURANI (India Artists) 50% Story Value 30% Music 50% Technical Efficiency 40% Entertainment 50% Performances Box Office Average: 44% Being the first picture of a new company, good advance publicity is essential before release **GHAR-KI-RANI (Huns) 50% Story Value 40% Music 40% Technical Efficiency 80% Entertainment Value 60% Performances 50% Star Value Box Office Average: 53% A humorous angle to the prerelease publicity will help the boxoffices *ZINDAGI (New Theatres) 10% Story Value 30% Music 60% Technical Efficiency 15% Entertainment Value 40% Performances 60% Star Value 50% Trade Name Box Office Average: 38% The picture can not bear the burden of any special advertising. We advise drawing on star value and trade name which need no extra publicity. 43