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This section is the monopoly of "JUDAS" and he writes what he likes and about things which he likes. The views expressed here are not necessarily ours, but still they carry weight because they are written by a man ivho knows his job.
OUR WAR EFFORT
i'he Film Advisory Board has at last got going and is now doing some splendid work in harnessing the film for war propaganda work.
Already seven excellent short films are ready for booking by our exhibitors in the country. They are: "School For Soldiers", "Making Money", "Planes of Hindusthan"( "The Road to Victory", "He Is In The Navy," "A Day With The Indian Army" and "The Voice of Satan."
And still another one in making is "With The Indian Troops in Malaya."
After my last remarks about the Board, this is fast work and I am told that these short documentary films have proved very popular with all enterprising showmen in the country.
A nominal hire to cover the cost of the production is charged to every exhibitor, and two exhibitors have written to me saying that some of these films helped them to show better returns on the accompanying long feature dramas which were not proving popular.
These films have a mighty topical interest to people due to the war and every exhibitor must book them if he is anxious to give new items of interest to his patrons.
Apart from the self-interest and business angle in exhibiting these films, there is the question of every Indian doing his bit to win the war.
Whatever may be our domestic political differences, every exhibitor, and for that matter every Indian, must remember that it is of vital interest to the future of our country that we must win this war — and one way of doing it is by making people war-conscious through these excellent documentary films.
Will the exhibitors fail us at this time? I am sure they will not.
WORLD'S BEST IS INDIA'S GAIN
The Madras Theatres have sent me a letter which Mr. V. Shantaram wrote to them when concluding his South Indian tour.
It contains an unequivocal tribute which the great director has paid to the Lansing Sound System with which the Prabhat Talkies have fitted their theatre.
I reproduce the letter, as it is, in these columns, for it has its importance to the exhibition trade in the country. Shantaram is one of those rare persons who would not endorse any product unless it deserved his praise. And in stating "I have no hesitation in saying that the quality of sound reproduction at your Pra
bhat Talkies is easily the best I have known"
Shantaram has said all that could be said of a sound system. , , g(
Strangely enough, the official Bulletin of the Association of Cine Technicians of India, while welcoming the introduction of the Lansing Sound System on the Indian markets supports Shantaram's opinion of its excellence.
Writing in their August Bulletin the Technicians say: "The name of Douglas Shearer is well known to students of motion picture sound not only in India but the world over and when we say that most of these products (meaning the Lansing products) are a result of his research we have probably said enough."
Baburao Pendharkar seems to be quite happy this way with Lalita Pawar in "Amrit" Navyug's next social picture.
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