Filmindia (1941)

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January 1941 FILM INDIA Bibbo is thinking in "Sneha Bandhan" a Great India picture. That Film Critic Miss Clare Mendonca feels that if she can only write what she really thinks of the Indian films, there won't be any films left to write about. That at midnight on Saturday, Film-Critic D. C. Shah of "Sunday Standard" can't see the difference between Leela Desai and Narsi Bhagat. People shouldn't i be shocked if they read next day that "Leela Desai and Narsi Bhagat Dance At the Novelty." That "Novelty" is the old memory of Udayshankar's dance revival under Shah's patronage. Old Shah is a marvellous cocktail of ideas — old, new and imaginary ones — but all wrong. That if you read a report as follows: "That Leela Desai appeared as exhibit four before Justice Blackwell in Vasantrao Marathe's case against Prabhat and the court was packed to capacity owing to Narsi Mehta's good singing which His Lordship also appreciated but ' Chimanlal Desai couldn't understand." This is Shah at t his best because on the particular day he has been to ' the High Court for reporting a case, to Opera House to I see Leela Desai's performance, to Vasantrao Marathe for the advertisement of Royal Film Circuit and there i remembered the suit he filed against Prabhat, dropped 1 casually to see the crowd at "Nai'si Bhagat" and heard Vishnupant Pagnis singing and could not understand why Chimanlal Desai had refused to pay his bill a little earlier. All these incidents somehow got mixed up because of D. C. Sliah's good nature and when the report is published the first man to be puzzled would again be D. C. Shah. And good naturedly he would ask his wife huw it had happened. That in the 1941 advertising tournament Distributor V. R. Mehta will win the Times of India shield fur the largest amount spent in Anglo-Indian ways. That the Times people may also present an AngloIndian girl to V. R. Mehta for office purposes and poor Mehta won't realize that they have sent one more to teed. That Pushpavadan Thakore Ran jit's publicity chief is a man of good manners. On the eve of the premiere of his new pictures he visits all the film editors but does not actually disturb them through modesty. He inquires from the peons whether the editors are in and feeling satisfied that everything is in order goes away. Husband and wife in "Sneha Bandhan" E. Billimoria and Bibbo create a terrific drama that sweeps everything before it. It is a picture that must be seen.