Filmindia (1941)

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FILRI INDIA February, 1941 Pour a few drops of Amami Wave Set into the palm of your hand— then comb them into your hair. First mal^e the deep broad waves — the simple directions plainly show you how. Then the curls —just where you want them. Secure the curls tightly with a few pins. They will quickly dry. Then comb them out and reset naturally over your fingers. and see how easy it is to make a perfect setting Lovely, neat natural-looking waves and curls made with just a few drops of Amami Wave Set ! They stay tidy all day long. And they are so easy to make-as you can see from the 3 pictures. Get some Amami Wave Set now and follow the full, simple directions enclosed with the bottle. You can't go wrong. Amami Wave Set is non-oily, non-sticky, and it dries very quickly. AMAMI wave sets j> B _ j> mm m Give Your hair the new AfVlAfVll 'Polished Loveliness' an -the fashionable, sleek, polished effectBRILLIANTINE by smpe using Amami Products are obtainable everywhere • While I entirely endorse the benefits of visual education and approve of the necessity of the Government supporting and subsidizing a scheme, I must protest when I find that all this money that has been spent, is being spent and will be spent, is at the sweet disposal of people who, in my opinion, are not qualified to be in charge of work of which they have no previous experience. Rather Awkward Questions With regard to the present scheme, someone should answer the following questions: (1) Why did the Government buy all the hundred 16 m.m. projectors from Ambalal Patel a dealer of Kodak and why were they not bought directly from Kodak? (2) Why were not the other dealers in Bombay approached for competitive prices? (3) Knowing that each projector costs Rs. 410|Ambalal Patel should have earned Rs. 10,000 and odd as commission as the discount allowed to dealers by Kodak on this article is 25%. Why was a single firm allowed to benefit thus when it was possible for other dealers to buy the projectors from Kodak and supply the Government? (4) Why did the Government not approach the Kodak offic6 in Bombay in view of the wholesale natme of the order and demand concession from them in the prices? Does the Government know that firms like Kodak give special concession directly to consumers, especially provincial governments and public institutions, on wholesale orders? (5) Where was the necessity of buying a hundred projectors in lump seeing that it is not possible to put all the projectors in use immediately? (6) How can the Government provide programmes every fortnight for 100 projectors for "even the smallest villages" with 20 films in hand? (7) If no extra staff is to be employed and if Government officials and voluntary workers are expected to operate the scheme, where is the monthly Rs. 3,000 1 to be spent? (8) Has the Government appointed a Committee or a Board of judges to decide upon or to select the right type of films for rural uplift? Or will Mr. Scott be the absolute judge? Someone must answer these questions if it is realized that those who actually shell out the money have a right to know what is being done with their money, why and how. While I wish every success to this visual education scheme I cannot help but feel that like other halfcooked schemes, this one is also destined to fail. 12